Business Insider reported that technology giant Meta seems to be going through a "middle-aged" crisis.
In order to compete with new platforms popular in the market, the parent company of famous social platforms such as Facebook and Instagram managed by Mark Zuckerberg has tried to find ways to copy its competitors.
Up to now, Facebook has always been the largest social networking site in the world, but recent signs show that the application's user growth rate is slowing down.
Facebook still has reason to worry as the leading position of the social networking company is being threatened by TikTok and other applications, which are becoming more popular with young users.
In the past, when Meta and Zuckerberg faced competition from competitors, the company often applied the principle of "If you can't beat them, join them."
Over the years, Meta has continuously copied popular features of competitors to its applications. In fact, this does not seem strange to users.
Recently, Instagram announced a number of changes with outstanding similarities to TikTok's format, including focusing more on Reels Video content and AI-powered recommendations.
However, Instagram's changes have been met with criticism from celebrities on the platform, including famous sisters Kim Kardashian and Kylie Jenner.
However, TikTok is not the only social media app that Instagram and Facebook have borrowed. Last month, the app launched a dual-cams feature that looks like a copy of the French social media app BeReal.
As Insider reported earlier, Meta is also testing an independent app called Super, which appears to be inspired by Twitch, a livestreaming platform owned by online shopping giant Amazon.
Let's review when Meta announces similar features to other popular social apps.
2015: Facebook introduces the "On this day - This day is the old year" feature, similar to a popular application at that time, Timehop. The feature reminds users about content posted in the past.
2016: Instagram introduces the "Stories" feature that disappears after 24 hours, similar to Snapchat's "Stories".
2016: Facebook announces Workplace, many people compare it with Slack - a peer-to-peer connection platform that allows users to chat or make video calls.
2019: Facebook dating feature is starting to be rolled out in the US, competing with dating apps like Tinder, OkCupid and Hinge.
2020: The unlimited-time group video calling feature - Messenger Rooms was introduced during the peak of the COVID-19 pandemic after the Zoom platform became popular.
2020: Instagram launches Reels, a short-form video similar to the extremely popular application - TikTok.
2022: Instagram introduces dual-cassette camera mode that activates both the rear and front cameras of the phone, similar to the French social media app BeReal.
