In early July 2026, the iPhone market in Vietnam recorded a clear price adjustment in most versions of the iPhone 17 generation, in which iPhone Air is the product with the deepest price reduction compared to the listed price.
On the FPTshop website on July 10, 2026, iPhone Air 256GB is offered for sale at 22,990,000 VND, down from the listed price of 31,990,000 VND, equivalent to a decrease of 9,000,000 VND (28%).
According to Lao Dong's records, on the Mobile World website on the same day, this version was also listed at 22,990,000 VND, while CellphoneS offered a slightly lower price of 22,890,000 VND with 0% installment.
The 512GB iPhone Air version is sold by both The Gioi Di Dong and CellphoneS systems at 28,990,000 VND, down from 38,490,000 VND. The reduction of about a quarter of the machine's value makes the iPhone Air currently cheaper than the iPhone 17 256GB in the same system.
With iPhone 17 Pro Max 256GB, the price level ranges from 35,590,000 VND to 36,990,000 VND, a difference of 1.4 million VND between systems. ShopDunk is currently the lowest price in the survey group with 35,590,000 VND, down 6% from 37,999,000 VND.
On the FPTshop website, the device is reduced by 2,000,000 VND to 35,990,000 VND, the promotion applies until July 12, 2026; CellphoneS also sells at this price in the form of flash sale. The Gioi Di Dong listed higher, at 36,990,000 VND. The 512GB version recorded 43,090,000 VND at The Gioi Di Dong and 44,090,000 VND at CellphoneS.
In the more accessible segment, iPhone 17e 256GB is priced from 17,290,000 VND (ShopDunk) to 17,490,000 VND (Mobile World), slightly lower than the listed price of 17,999,000 VND. iPhone 17 256GB ranges from 23,790,000 - 24,390,000 VND, while iPhone 17 Pro 256GB is in the range of 33,590,000 - 33,990,000 VND, the lowest at ShopDunk.
On Apple's website, the entire product range is still sold at the listed price: iPhone 17e from 17,999,000 VND, iPhone 17 from 24,999,000 VND, iPhone Air from 31,999,000 VND, iPhone 17 Pro from 34,999,000 VND and iPhone 17 Pro Max from 37,999,000 VND to 63,999,000 VND for the 2TB version, with 0% interest installment and old exchange minus 4,300,000 - 17,600,000 VND.
In general, domestic dealers are lower than Apple's listed price from a few hundred thousand to 9 million VND depending on the version. For users considering iPhone Air, this is a time with a clearly attractive price. iPhone 17 Pro Max buyers should compare between systems and take advantage of payment incentives and subsidies before short-term discount programs end in mid-July 2026.
