The workshop "Supporting Vietnamese goods on e-commerce platforms", organized by Tuoi Tre newspaper and the Vietnam E-commerce Association (VECOM) on the afternoon of November 20, received many valuable opinions from experts, managers, as well as influential individuals on e-commerce platforms.
According to data from Metric, in the first 9 months of 2024, the total revenue of Vietnam's e-commerce market reached 227.7 trillion VND, an increase of 37.66% over the same period in 2023; output reached 2,430 million products... The e-commerce platforms with a large proportion are still Shopee, TikTok Shop, Lazada, Tiki...
According to Mr. Nguyen Minh Duc, Deputy General Secretary of VECOM, to support Vietnamese businesses on e-commerce platforms, the association has recently had many activities such as: Livestreaming at media markets; building online profiles for businesses; coordinating with TikTok Shop, Shopee to train businesses; promoting cashless solutions...
According to Mr. Duc, Vietnamese businesses need to closely monitor the situation to transform e-commerce digitally more effectively. He emphasized that businesses need to pay attention to advertising channels, livestreaming and taking advantage of AI (artificial intelligence). This is especially necessary when cross-border e-commerce is booming with a market size of 8,138 billion USD.
Mr. Duc cited the fact that with 500,000 VND advertising cost for each live session, thousands of views can be reached in just 4 hours. “Regular daily livestreaming helps sell products effectively and increase brand awareness,” Mr. Duc shared.
Mr. Nguyen Xuan Thao - Member of the Standing Committee of the Vietnam Logistics Services Association (VLA), pointed out the strong development of e-commerce and logistics systems, and the influx of foreign goods, causing domestic retail businesses to face challenges in terms of price and service speed.
“The entry of cross-border platforms such as Temu and Shein into the Vietnamese market and some moves from other low-cost Chinese e-commerce platforms such as 1688 and Taobao have increased competitive pressure, when the market was previously dominated by foreign platforms such as Shopee, TikTok Shop, Lazada, Tiki and Sendo,” Mr. Thao shared at the conference.
To enhance the competitiveness of Vietnamese enterprises on e-commerce platforms, Mr. Thao proposed solutions in terms of logistics including: developing a logistics ecosystem and green supply chain, using electric motorbikes for last-mile delivery to help reduce traffic congestion and be environmentally friendly, helping to increase the image of Vietnamese goods; applying AI and machine learning in controlling and tracing the origin of goods effectively and quickly...
Directly involved in sales, KOL Diep Le shared that for international orders, the most difficult problem is checking the quality of the order. Meanwhile, this will be the strength of Vietnamese businesses. With no language barrier, the customer care team will operate more smoothly through their after-sales campaigns.
“Vietnamese businesses will also understand Vietnamese consumers better to be able to complete orders with a full experience from livestreaming during sales until consumers hold the item in their hands,” Ms. Diep Le shared.
According to Ms. Diep Le, building an information library so that customers can easily look up the origin of products is also a way for Vietnamese businesses to increase their competitiveness on e-commerce platforms.
