Compared to the first 6 months of 2024 (selling 24.9 million units), the wearables market in China has grown strongly, in most segments.
In particular, the basic bracelet grew impressively by 80%, becoming the fastest growing segment, contributing significantly to the Chinese market
Huawei leads with 12 million units shipped from January to June 2025, accounting for 35.7% of the market share. Xiaomi ranked 2nd with nearly 11 million units and accounted for more than 32% of the market share.
This is the first time Xiaomi and Huawei have sold over 10 million wearables in the first half of the year. Of which, Xiaomi's growth rate is up to 101%.
After these two units are XTC (2.6 million units), Apple (1.9 million units) and Vivo (700,000 units).
"Storers with a comprehensive wearables portfolio have achieved greater success in the market," said Cynthia Chen, Research Director at Canalys (under Omdia.
Huawei's Watch GT product line has ensured a solid position in the basic watch market, focusing on health management with the integration of high-end training services.
An effective pricing strategy, supported by subsidy policies, helps reduce prices to below 1,000 yuan, further increasing the competitiveness of GT products in the market.
Meanwhile, Xiaomi's Smart Band 10 helps double basic bracelet sales, with personalization and fashion design, expanding reach. This strategy has helped Xiaomi achieve a growth rate of 101%, strengthening its dominance in the low-cost segment by attracting young users who want to own the latest trendy technology...
