Although there is no awards ceremony, MC or red carpet, the 25 winners will receive special rings.
These rings were created by fashion designer Grace Wales Bonner, an iconic award because they do not include bonuses. In addition to the real ring, the winner also has a digital copy to display on their profile and Instagram story.
They can also customize their personal page background with an exclusive color shift effect - a feature that Eva Chen - Instagram's fashion partnering director said "never been deployed before".
Without specific categories, the judges searched for creators who were dazzling to experiment, always innovating and finding ways to tell stories in a unique way.
Instagram hopes this award will become an annual event of the platform.
Eva Chen said: We are curious how the community will react and how the winners will enjoy the feeling of shining on Instagram.
The list of 25 honored creators will be announced on October 16.
