I learned that Meta headquarters staff are actively testing Instagram on their iPads and the development process is taking place very urgently. If everything goes well, the app will launch this year, said Mark Gurman.
Although it is a product of one of the world's largest technology companies and has become an indispensable application on iPhone, Instagram has never had an optimized version for iPad.
Now, everything is different. iPad users are increasing, while Instagram is also transforming into a platform serving both long-term videos, high-resolution content and more diverse content consumption needs.
TikTok - a big rival to Instagram - has been on iPad for a long time and continues to expand its market share. While Meta has hoped to address this threat through lawsuits, the likelihood of success is increasingly fragile.
After WhatsApp, Instagram will likely be the next name to upload to iPad. With revenue pressure, increasingly fierce competition and increasingly clear user demand, Meta seems to have no reason to delay.
