The application allows users to share self-disappear photos with friends, can only be viewed once and displayed for 24 hours.
With Instants, users take photos with just one touch, without editing options. The application does not allow uploading photos from the library but only uses the built-in camera to record and share content. Users can add text to photos, but cannot edit further.
Unlike Instagram, which favors refined content, Instants aims for real-life, fast and natural moments.
Instants is inspired by platforms such as Snapchat, Locket and BeReal, focusing on authentic and temporary content. Previously, Instagram tested Instants as a feature in the application in some areas. Users can now use Instants right in Instagram or through an independent application.
Users can share Instants with followers or a "Best Friends" list. These lists are synced between Instagram and Instants.
Born with the initial goal of connecting friends, but over time, Instagram became more distant when filled with ads and content from influencers.
The development of Instants shows the platform's efforts to return to a simple sharing experience, while competing with applications that value close interaction.
