As previously predicted, the standard iPhone 17 starts at $799, the iPhone 17 Pro starts at $1,099, and the iPhone 17 Pro Max starts at $1,199. Meanwhile, the first iPhone 17 Air is introduced with a price starting from 999 USD. All of these models have storage memory of 256GB or more.
One of the most anticipated things at the iPhone 17 series launch event is AI (artificial intelligence) features. But in this aspect, Apple is still lagging behind its Android rivals. The iPhone manufacturer only mentioned AI a few times when introducing a new phone line such as the Visual Intelligence update on some models, upgrading the camera like the front of iPhone 17, called Center Stage...
Apple's most attractive AI application at the event is not in the phone, but the AI-powered Live Service feature on Apple's AirPods 3 headphones.
Apple also did not mention Siri, regardless of whether it supports AI or not. In general, Apple has only equipped its iPhone with some basic AI features and is still far behind its Android rivals, which have upgraded and improved many AI applications and features to serve consumers.

In terms of price, the iPhone 17 Pro is currently priced at a starting price of 100 USD higher than last year's iPhone 16 Pro. In addition, the starting price of the iPhone 17 Air is also $100 higher than the model it replaces the iPhone 16 Plus. When compared to the standard iPhone 17, the difference is up to 200 USD.
According to Phone Arena, the iPhone 17 Air is not worthy of its high starting price, despite having an impressive appearance, being 2.4mm thinner and 12g lighter than the iPhone 17.
According to experts, the iPhone 17 Air is equipped with the A19 Pro chip, but there is often no big difference in performance between the standard and pro versions in Apple's smartphone chipset. More importantly, this ultra-thin iPhone has titanium edges and even no steamer of the pro models. This is not a good sign for sustainable performance.
In addition, the $100 price increase on the iPhone 17 Pro is also considered unreasonable. The only valuable update of this model this year is the larger 48MP camera and higher resolution with 8x zoom optics.