Apple has just officially announced a new generation of products at its annual event, focusing on the iPhone 17 Air, the thinnest iPhone ever, only 5.6mm.
This is considered a major turning point in the design, marking the American technology company's ambition to redefine the user experience.
According to the introduction, to achieve record thinness, Apple had to redesign all the internal hardware.
The removal of physical SIM cards helps make room for larger batteries, while the 3-nanometre processed A19 Pro chip offers superior performance compared to the standard iPhone line.
CEO Tim Cook affirmed: Design is not just an external form, but also the way the product operates. This is the philosophy that guides everything we do.
The iPhone 17 Air has a 6.5-inch ProMotion screen, a maximum brightness of 3,000 nits, and a 48MP dual-cams system, giving the iPhone 16 four times the image quality.
The 18MP Centrestage front camera is designed in a square shape, allowing you to take landscape photos without rotating the camera.
Notably, Apple has also strongly improved the iPhone 17 Pro and Pro Max versions.
These two models integrate a new rectangular camera cluster, along with a steam generation system to ensure the machine stays cool when handling heavy work.
The upgraded camera with a 56% larger sensor supports optical zoom up to 8x at 200mm, the highest level ever on the iPhone. In addition, the ProRes RAW filming assistant meets the needs of professional creativity.
Not only stopping at the iPhone, Apple also upgraded the AirPods Pro 3 headset with live shifting features and heart rate measurement sensors.
The sound system is improved, and active noise cancellation is better, thanks to Apple Intelligence technology that processes live processing on the iPhone. This is considered one of the highlights, opening up new potential for cross-language communication experience.
The Apple Watch Series 11 also attracted attention for being thinner, more secure, and featuring a blood pressure monitor for the first time.
The watch is capable of warning of the risk of high blood pressure, providing sleep scores based on overnight monitoring data and is equipped with a 5G modem.
Along with that, Apple Watch Ultra 3 adds satellite connection, emergency SOS features and up to 42 hours of battery life.
Analysts say that Apple's focus on ultra-thin design reflects the counterweight strategy with foldable smartphones that are gradually losing their appeal.
The iPhone 17 Air with the philosophy of "if you can believe it, you can't believe it" could open a new design trend in the high-end phone market.
This event shows that Apple is not only introducing new products, but also emphasizes the message that technology and design must go hand in hand to bring a complete experience to users.
