Edits are now available on the App Store and Google Play. According to Meta's introduction, Edits provides much more powerful editing tools than users have seen on its apps.
Users can record videos up to 10 minutes long with enhanced quality and use popular effects such as virtual wallpaper and Instagram's rich music library.
Notably, Edits integrates artificial intelligence (AI) technology with two main features: animate that converts static images to dynamic videos, and cutouts that allow for accurate separation of people or objects in videos thanks to subject tracking technology.
Meta also adds many specialized features for Reels users, such as in-app post performance statistics and the ability to enter saved tracks.
The company said that the current version of Edits is just the first step and they will continue to cooperate with the creative community to develop new functions in the coming time.
The launch of Edits shows that Meta is determined to pursue the race to attract content creators, especially in the context of TikTok facing many legal uncertainties in the US.
With in-depth editing features, integrated AI and optimized for Instagram Reels, Edits is not only a new video editing tool but also Meta's long-term strategy to retain young users.
In the coming time, the development of this application will be a measure of Meta's true competitiveness in the vibrant field of short videos.
