Accordingly, Meta will allow qualified creators to attach up to 30 different products in one Reels. This feature applies to both Instagram and Facebook, but with Facebook, users can only attach products from commercial partners such as Amazon.
Brand collaboration and link marketing - the form where creators receive commissions from sales has long been the main source of income on Facebook and Instagram. However, Meta previously limited the ability to lead users out of the platform, causing many creators to rely on third-party services to synthesize links.
This feature expansion is considered a major step forward, especially for lifestyle content creators, the group regularly introduces products to followers. At the same time, this move also helps Meta platforms catch up with TikTok and YouTube Shorts, which have deployed linked shopping features for many years.
However, the increase in commercial content can affect user experience if abused. Shopping content is at risk of becoming denser and harder to ignore.
On Meta's side, this change helps the company collect more data on user shopping behavior. Meta representatives said that the company has not yet charged fees from revenue generated through these links, but it is likely to take advantage of the collected data to strengthen advertising activities in the future.
