This partnership will last for five years, starting in July 2025, to change the way 1.8 billion fans in 189 countries and territories interact with the world's most watched football tournament.
As part of the partnership, Microsoft will become an official cloud and AI (artificial intelligence) partner for Premier League digital platforms, modernizing digital infrastructure, match analytics and tournament organization activities.
The focus of this partnership is new digital platforms for Premier League fans, taking advantage of Microsoft's cloud and AI technology to open a new era of smart and intuitive experiences for fans.
From today, fans around the world can learn more about the clubs, players and Premier League matches they choose through a new application called Premier League Companion provided by Copilot (AI assistant developed by Microsoft).
This highly personalized experience takes advantage of Azure OpenAI to collect information from more than 30 statistical seasons, 300,000 articles and 9,000 videos, opening a completely new world of events and fans' data about the clubs and players they are most interested in.
The Premier League Companion is available on the Premier League's new official mobile app and web platform and will be upgraded throughout the upcoming Premier League season. The additional feature will include open-ended questions and answers in the native language of fans through text and audio translations.
At the end of the season, Microsoft AI will also be included in the enhanced Fantasy Premier League experience on the application and website, giving each fan a personal management assistant to help them lead their Fantasy team to victory.
Richard Masters - CEO of the Premier League - said: "We are delighted to welcome Microsoft as a Premier League partner. This partnership will help us interact with fans in new ways - from personalized content to detailed information about the match in real time.
We look forward to working together for the next 5 years to bring more creative experiences to all Premier League fans around the world.
Meanwhile, Judson althoff - Executive Vice President and Commercial Director at Microsoft - said: By leveraging our cloud technologies and safe AI, including Azure AI Foundry Services with Azure OpenAI, Microsoft 365 Copilot and Dynamics 365, we will transform the way we experience, provide and manage football on and off the pitch.
Whether you are a long-time fan or a new fan of the Premier League, the Premier League Companion offered by Copilot can help you explore more. With only 47 days left until the new Premier League season, experience it yourself at premierleague.com.
