Attending were tourism management staff and civil servants in 19 localities in the Eastern region; representatives of accommodation establishments, tourism services, tourism management boards, business households, and tour guides and workers in the tourism sector.
In the class, lecturers provided knowledge about digital transformation trends and the importance of digital transformation. Experts introduce many solutions such as: Chatbot AI supports customers 24/7, suggests travel schedules according to preferences, analyzes assessment data to optimize tours and services, forecasts - adjusts tour and hotel room prices.
Applying artificial intelligence in producing media content, videos, VR/AR to introduce destinations, build a multi-channel communication strategy and digital tourism community.
Through the training course, the management team, businesses and workers in the tourism industry are enhanced in awareness and skills in applying digital technology, contributing to the development of smart tourism, building Quang Ninh into a modern, professional and sustainable destination.
