The mid-range smartwatch segment is bustling in Vietnam

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The newly launched Huawei Watch Fit 4 series smartwatch line is a formidable competitor of mid-range competitors such as Amazfit and Xiaomi.

Huawei Watch Fit 4 series launched in Vietnam at the end of May 2025, has a modern, dynamic design with impressive thinness and light weight. The FIT 4 version is 9.5 mm and 27 grams light; while the Fit 4 Pro version is thinner, only 9.3 mm.

Both versions of the Huawei Fit 4 series are equipped with an emotional health assistant feature, helping users proactively balance their mental state. In addition, the manufacturer still equips with health care support features, such as professional sleep analysis, monitoring and predicting menstrual cycles for women... to help users manage their health more professionally and comprehensively.

In Vietnam, Huawei Watch Fit 4 is sold for 2.7 million VND, while the Pro version is priced from 5.4 million VND. In addition to the advantages, this product line also has some disadvantages such as not really unique design, not synchronized Google Health Connect ( Android), support for third-party applications that are not really smooth...

Tren mot san thuong mai dien tu tai Viet Nam, Huawei Watch Fit 4 series da da nhan duoc vai nghin don dat hang. Anh: Loan Tran
On an e-commerce platform in Vietnam, Huawei Watch Fit 4 series has received several thousand orders. Photo: Loan Tran

Sharing with Lao Dong, a representative of Di Dong Viet's smartwatch industry said that in the first 3 days of opening for sale, the sales of Huawei Watch Fit 4/Pro ranged from 50 - 70 units. Many customers come to experience and refer to the new design of Huawei Fit4/Pro even though they do not intend to launch immediately.

"Regarding the competitiveness of this product line, we also highly appreciate the many impressive improvements on a wearable device. In addition, the very competitive prices from flash sale programs and coupon reductions will also be a factor for users to consider choosing," said a representative of Di Dong Viet.

According to experts, with prices in the mid-range segment, Huawei Fit 4 series will compete with rivals such as Amazfit Cheetah Square or Xiaomi Redmi Watch 5, creating a vibrant race in the smartwatch market.

According to market research firm IMARC Group, the smartwatch market in Vietnam will have a scale of 212.8 million USD in 2024. The compound annual growth rate is 18.53% from 2025 to 2033. The market size is estimated to reach 982.6 million USD by 2033.

The increasing use of connected devices, along with the increasing demand for wireless health monitoring devices, is the main driver of the market's growth.

In Vietnam, the smartwatch market is competing very strongly with products from Huawei, Apple, Samsung, Xiaomi, Amazfit, Garmin...

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