According to research from Rosenblatt Securities, if the US applies the new tariffs to other countries, Apple could increase iPhone prices by 43% to cover tax costs. This is expected to affect iPhone sales.
Meanwhile, the market for used iPhones is growing strongly. A report from CCS Insight shows that Apple accounts for 60% of the global market share in the used smartphone segment. The appeal of an used iPhone (Like New) comes from its cheaper price than a new one, but still ensures a stable experience, with Apple maintaining software updates and a warranty from the retail system.
The used iPhone market is expected to grow strongly with new tax changes.
In the Vietnamese market, records from market research company Counterpoint Research show that the smartphone market will decrease by 15% in the period from January to May 2025 compared to the same period last year. This shows that Vietnamese consumers are increasingly cautious in spending on new products.
Instead of spending a large amount of money to buy a new device, choosing to buy an old iPhone, which is both affordable and fully meets the needs of studying and working is the choice of many people.
According to a phone system in Vietnam, since the first 2 weeks of August, the number of customers buying iPhone Like New has increased by 10% compared to the same period last month. Among them, used flagship iPhone lines such as the old iPhone 14 Pro, the old iPhone 15 Pro Max... are of the most interest to customers.
Also in this system, in the used iPhone flagship segment, there was a major price adjustment, when there were products priced from only 7.79 million VND. For example, the old iPhone 15 Pro Max 256GB costs only 21.09 million VND; the old iPhone 12 Pro Max costs from 10.39 million VND, the old iPhone 11 Pro Max 256GB Like New costs from only 7.79 million VND...
Taking advantage of the trend of old devices, many other retail systems in Vietnam have promoted discount programs and incentives for old iPhones to increase market share.
In the popular segment, Like New phone lines such as the old iPhone 8 Plus, old iPhone Xs Max, old iPhone 11, and old iPhone 14 are also of great interest to customers thanks to their easy-to-reach prices but still ensuring stable performance.
The selling price of the old iPhone 8 Plus is from 2.89 million VND, the old iPhone Xs Max is from only 6.29 million VND, the old iPhone 11 is from 4.59 million VND, the old iPhone 14 is from only 8.09 million VND...
In addition, many systems are still implementing "old-buy, new-buy" programs for iPhone models with attractive subsidies; or old-buy, new-buy, new-buy programs, customers can try them for 30 days to test performance, speakers, screens...
The attraction from the used iPhone market is one of the reasons why Apple maintains high sales in the Vietnamese market. According to statistics from Canalys, in the first quarter of 2025, Apple will account for 17% of the smartphone market share sold in Vietnam, behind Samsung (28%) and Xiaomi (23%).
But by the second quarter of this year, Apple's market share had increased to 20%, ranking 2nd in Vietnam, surpassing Xiaomi, Oppo... At the end of the year, Apple is expected to grow strongly when the new iPhone series will be launched in September.
