As TikTok struggles in the US, other platforms are jumping on the short-form video bandwagon. Instagram, for example, is pushing its Reels feature hard, offering rewards to creators and revamping its app interface.
Recently, the social networking platform Tumblr officially launched Tumblr TV – a video discovery feature. This is a feature that was tested in 2015 as a GIF format discovery tool. After that, Tumblr gradually supported videos but did not widely deploy until now. Perhaps, recent events have made the application owned by Automattic change its mind.
Following TikTok’s developments in the US, the number of people searching for alternative platforms to TikTok has increased dramatically. At one point, Tumblr recorded an impressive increase when the app’s installs on iOS increased by 35%.
Tumblr TV offers a TikTok-like vertical video-scrolling interface, allowing you to explore channels like Art or Sports in full screen mode. However, the content is mostly GIFs and some videos are not optimized for vertical format, making the experience less smooth and the video quality is inconsistent.
Tumblr is a popular social networking and blogging platform, launched in 2007. It allows users to share a variety of content such as text, images, GIFs, videos, links, and audio.
Tumblr stands out for its flexibility, customizable interface, and focus on small communities where users can join and explore topics they love.
Tumblr is often seen as a creative space where artists, writers, content creators, and art lovers gather to share their ideas and work. However, compared to major social networks like Facebook, Instagram, or TikTok, Tumblr operates quite independently and has a loyal but not very large user base.
