Knockout matches become the focus of search
From the opening day to the end of the semi-finals, the total search volume of the Top 1,000 football-themed keywords on Coc Coc reached 29.5 million. Of which, the search volume for keywords containing "World Cup" increased by 1,485%, while the keyword group "Football" increased by 309% compared to the month before the tournament started.
Entering the knockout stage, although the number of matches decreased significantly, the World Cup still recorded more than 13 million searches. User interest has shifted to content related to the developments of the tournament, especially knockout matches and the chances of teams going further.
Specifically, searches for "Match & Head-to-head pairs" rose to the top with about 5 million searches, while "Formal & Division" became a more concerned topic when users followed the scripts for the teams to advance.
Argentina and Ronaldo lead the search trend in the final stage of the 2026 World Cup
Argentina rose to become the most searched team by Vietnamese users in the knockout stage. Matches with Argentina's participation are all in the most searched group in the knockout round, especially when the team participates in the 2026 World Cup final.
Portugal holds the second position in the ranking of most interested teams, despite stopping in the round of 16. Major teams such as France, Spain and England also continue to be present in the group that receives a lot of attention from Vietnamese users.
In the player category, Cristiano Ronaldo has risen to the top of the list of most searched names, surpassing Lionel Messi - who led in the group stage. Haaland, Mbappe and Yamal simultaneously increased one place in the rankings, while Jude Bellingham for the first time appeared in the Top 6 players most interested by Vietnamese users.
User interest in the World Cup is not only reflected in search trends but also in the behavior of following and updating information during matches.
Data on Coc Coc shows that during the football days, the average traffic to VTVgo increased more than 3 times and TV360 increased 2 times compared to the days without matches. In addition, articles about the World Cup on online newspapers and news websites also recorded large traffic, showing the demand for real-time information updates of Vietnamese users in the final stage of the tournament.
