According to records, many stores, even individual businesses, organize live broadcasts to introduce products, update prices in real time and receive orders immediately during broadcasting.
Unlike the traditional way of buying, viewers can both watch livestreams, order and transfer money in a few minutes. Some broadcast sessions attract thousands of views at the same time, and the number of orders is continuous. Many stores recorded significant revenue increases thanks to this form.
Ms. Thu Huong (Hanoi) said that this year she did not go to the store but chose to buy gold via livestream. "I watched a familiar store livestream, saw the listed price clearly, closed the order and transferred money immediately. They kept the price for me, the next day I went to get it, much faster than queuing," she said.
From the seller's perspective, livestreaming helps to reach a large number of customers in a short time, especially during peak hours. "On-site order closing" helps stores reduce the pressure of direct service, while allocating customers to receive goods at different times. This is considered an effective solution to avoid the overload situation often seen every God of Wealth occasion.
The attraction of this form comes from many factors. The first is the psychology of wanting to buy quickly, keep prices early when gold prices fluctuate continuously during the day. The second is the online shopping habit that has become popular, especially with young people. The third is the convenience when there is no need to move, no need to queue but still can choose products as at the store.
However, besides reputable units, the livestream gold selling market has also begun to see accounts selling gold of unknown origin. Some subjects take advantage of the psychology of buying quickly on the God of Wealth Day to create fake livestream sessions, offering attractive prices, requesting prepayment but not delivering goods.
Mr. Minh Tuan (Hanoi) shared that he almost lost money when ordering gold through a strange livestream. "Seeing that the price was cheaper than the market, I intended to transfer the deposit. Luckily, checking again, I discovered that this page was newly created, without a clear address, so I stopped," he said.
According to Lawyer Diep Nang Binh - Head of Tinh Thong Law Law Office, online gold and jewelry trading is not a violation of gold business activities, so this form is recognized by law.
However, the law stipulates that gold buying and selling activities must be carried out at licensed business establishments. Accordingly, for jewelry and fine art gold, people are allowed to buy and sell at businesses operating in jewelry and fine art gold trading across the country. For gold bars, people are only allowed to buy and sell at credit institutions and businesses licensed by the State Bank to trade in gold bars.
In case you discover that you bought fake gold, you need to report it to the competent authorities for settlement.
For cases of online purchases, technology expert Vu Thanh Thang recommends that people carefully check the origin of their sales accounts, prioritizing large brands or official channels that have been verified. Buyers should not transfer the entire value of orders if there are no transactions, and at the same time need to save order information and invoices to ensure their rights.
The trend of livestreaming selling gold shows a clear change in consumer behavior on the occasion of the God of Wealth. Convenience is a factor promoting this form to develop rapidly. However, along with that is the requirement for users to be alert to avoid becoming victims of scams in the digital environment.
