Market potential
According to market research firm Allied Market Research, the global gift card market size will increase from $619 billion in 2019 to $1,922 billion in 2027, with an annual growth rate of 15.4%.
Amidst the strong wave of digital transformation, the gift market has also changed to meet the increasing needs of customers, ensuring uniqueness and personalization. In particular, many units in Vietnam have chosen gifts integrated with NFC technology, associated with the Nomion solution (identification of all things).
Research shows that the NFC gift market in Vietnam will reach 2.4 billion USD in 2024 and grow at a compound annual growth rate (CAGR) of 29% from 2024-2027.
The explosion of e-commerce and the need for personalized gifts is a great opportunity for businesses to apply NFC technology to enhance their brands, improve customer service and increase experience value.
Gifts that tell stories
Ms. Le Lan Phuong, CEO of scented candle brand Bedi Candles, emphasized that instead of just giving a conventional physical gift, gifts following the new technology trend have created a story, a journey of emotional connection through NFC. “Each scented candle now not only brings a feeling of relaxation but also opens up a unique connection space through technology,” she shared.
With a tap of their phone, customers can access personalized digital content: from heartfelt thank yous, product tutorials, to inspirational videos.
Thanks to that, each gift is no longer just a tangible item but a profound experience, helping businesses build strong and lasting connections with customers.
Connect and share anytime, anywhere
Nomion provides gift solutions integrated with NFC technology, bringing a comprehensive creative idea to help businesses enhance brand image and strengthen connections with customers.
Applications of smart gifts such as NFC membership cards, NFC brand identity kits, NFC souvenirs... bring unique experiences, not only empowering businesses to personalize gifts but also making customers feel appreciated and more deeply connected to the gift.
In addition to helping businesses convey powerful messages, NFC gifts offer outstanding cost-effective benefits. Businesses can easily update and change messages without having to re-manufacture gifts, helping to reduce costs and optimize marketing processes.
Furthermore, the use of technology also contributes to environmental protection, replacing paper documents and traditional gifts with smart, nature-friendly solutions.
