YouTube will integrate Veo 3 video creation AI tool into Shorts

Quang MINH |

YouTube leaders have just announced that the platform will integrate the AI Veo 3 video creation tool into YouTube Shorts this summer.

Accordingly, creators can create countless videos just by entering text reminders.

However, many users are skeptical. Some concerns are that Shorts will be flooded with AI-generated content. For users who love short huong dan clips or human-made comedy skits, the arrival of AI content could make them leave the platform.

In fact, YouTube has used the old version of Veo to create wallpaper in the Dream Screen tool. However, Veo 3 is a major upgrade, which can create entire videos with both images and audio from reminders.

A bigger concern is the risk of celebrity deepfake. To cope, YouTube is working with related units to develop a tool to help celebrities control their images on the platform.

Another question is whether genuine creators - those who invest effort and time in content - accept to shared the cake with those who only type a few command lines for AI?

Currently, more than 25% of people in YouTube's Partnership Program are making money from Shorts. The fact that AI is seeping deep into this ecosystem may cause some users to switch to TikTok or Instagram Reels.

The real impact of Veo 3 on traffic will probably need more time to evaluate.

Quang MINH
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