According to the Korea Times, veteran actresses in their 40s, 50s and above in Korea are shake off the mystery and accept the challenge on YouTube.
The most recent example is actress Kim Nam Joo (54 years old), who joined YouTube for the first time in her 31-year career.
It seems like the world has changed a lot. In an era where so many interesting things open up inside our phones, I feel like I've been watching YouTube at some point.
I wanted to get closer to people in this space, so I decided to start a YouTube channel to express my true self without any pretence, she said in the first video introduction.
Actress Han Ga In (43 years old) started her YouTube career in September last year, quickly making a splash by portraying the role of a mother.
Actress Ko Hyun Jung is attracting attention when sharing her skin care routine. Actress Ko So Young also received positive feedback when revealing her simple daily life on her personal YouTube channel.
Sunwoo Yong Yeo, 79, a star of the legendary comedy "Soonpoong Clinic", is also attracting attention on YouTube. Her channel has surpassed 200,000 subscribers in just 1 month of launch in April.
"My life is just getting started," she said in the first video. To date, she has had many videos reaching millions of views.
Fans who followed her daily life left many supportive comments: "Like a comedy about such a rich old lady", "It's so full of hope and joy to see a healthy old lady living her life"...
65-year-old actress Lee Mi Sook also opened a YouTube channel. She expressed: "Now I want to show more about myself".
The videos show her simple side behind her usual seductive image. Lee Mi Sook's video reached 1 million views in just 4 days of posting.
According to the Korea Times, the number of traditional Korean dramas and movies has declined in recent years. In particular, stories revolving around actresses in their 40s are becoming less and less.
According to experts, they are being pushed to the edge of the stage lights. Therefore, they started to switch to YouTube activities to maintain their reputation.
The biggest advantage of using YouTube is that you are not bound by a specific schedule and can freely develop your life according to your own rhythm and voice.
Unlike before, when retirement may be natural, these individuals have begun to speak up once again. They turn their daily lives into engaging stories.
Especially if they are the ones who rarely reveal their private aspects before, the public's interest is even greater, said cultural critic Jung Duk Hyun.
Critic Kim Sung Soo also agreed that the daily lives of those who do not often appear in public have high content value.
"For very famous actresses, an easier way to maintain their recognition and reputation is to appear on entertainment content.
While YouTube channels of top stars may have attracted a lot of initial attention, to maintain that interest, they need something more than the power of a star," said critic Kim.
