Unlucky advertising, big brands receive "bitter fruit"

    TD |

    Recently, Burger King apologized and was forced to delete a cultureally sensitive advertisement, depicting a Western person struggling to eat a burden of burden with a stick. The brand has been accused of mocking Asian food customs. Previously, many big brands also made advertising mistakes, causing a strong reaction from public opinion.

    D&G fashion house

    Also related to the incident of eating with chopsticks, fashion house D&G has received a "bitter reward" in the popular Chinese market.

    The image in the advertisement is carefully invested and trendy, but there are details about a Chinese model who sloppyly uses a stick to enjoy Western dishes.

    The advertisement received a strong reaction from public opinion. D&G's subtle marketing mention of culture has caused them to receive immediate consequences. This fashion house had to cancel its show in China and face a boycott crisis here.

    H&M

    H&M fashion brand also encountered a similar marketing error when implementing an advertising campaign in South Africa.

    In an advertisement posted by this agency, when the two white-skinned boys wore shirts with tigers and high-necked buffaloes, a colored boy was chosen to wear a shirt with the words "the cutest monkey in the forest".

    The advertisement was opposed and the brand was quickly boycotted because the above advertisement contained content that discriminated against moody people.

    Despite the apology, H&M has temporarily closed a number of stores in South Africa.

    where to find

    In 2017, Dove - a shower brand owned by Unilever, had to apologize for an advertisement that was considered discriminatory in an attempt to convey the pure white light message in the Middle East.

    Accordingly, the company's advertisement has the image of a colorful girl, after bathing in dove shower gel, turning into a white girl.

    The brand has had to apologize, but this crisis has caused Dove to lose a large number of customers.

    Pepsi

    Pepsi's advertisement featured a famous star suddenly quitting taking photos to join the streets of protests. After that, she gave the Pepsi can to the police officer and everyone happily enjoyed Pepsi.

    Immediately, the above advertisement was rewarded by the online community, because according to them, it was inspired by the protests of participants in the "Black lives Matter" movement against police injustice and violence against African-American people.

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    An An |

    The Director of the Department of Food Safety - Ministry of Health has just fined 4 establishments for violating food safety with a total amount of nearly 130 million VND. In which, Lotuzz Company was fined 50 million VND for advertising Toppy Alcoholics Ancestral Food as a medicine.