Besides traditional bouquets, this year's graduation season features many creative gift products.
In which, personalized graduation flower cups are becoming a favorite choice for many students thanks to their unique design and long-lasting storage capacity.
According to Ms. Le Phuong Anh (owner of a flower shop in Hanoi), new mini graduation cup designs are receiving a lot of attention from customers.
In recent years, customers not only have a need to buy fresh flowers but also want to find gifts that can be preserved for a long time," Ms. Phuong Anh shared.
Grasping that trend, the store has developed many products combining materials such as silk flowers, wax flowers, teddy bears and decorative accessories to increase souvenir value.
“We always try to create products that are both beautiful and can last longer than ordinary fresh flowers. Besides ordinary flower cups, we combine many personalized details according to customer needs and preferences,” Ms. Phuong Anh said.
Unlike traditional bouquets, the flower cup is designed in the shape of a cup symbolizing the achievement and memorable milestone of the recipient. Each product can be customized with a personal name, wish or color as required.
Each trophy is designed specifically based on the recipient's information. Customers really like gifts with personal imprints like that," Ms. Phuong Anh said.
From an initial prototype, the flower cup has become the best-selling item of the store in this year's graduation season.
Last year, customers preferred bouquets of flowers with bachelor's hats, but this year, flower cup products are receiving much more attention," Ms. Phuong Anh said.
To complete a product, flower makers must go through many manual stages. Ms. Nguyen Hoang Thuy Tien (flower maker at the store) said that each cup needs meticulousness in every detail.
We have to coordinate colors, attach stones, attach bow ties and design customer names according to each design and individual idea," Ms. Tien shared.
According to Ms. Tien, each flower cup usually takes 20 - 30 minutes to complete.
The product is small but requires very high meticulousness. Just one unsightly detail needs to be redone," Ms. Tien said.
During the peak graduation season, the workload at the store increases by about 30 - 40% compared to normal days. Ms. Tien alone has completed about 30 products as of now.
Currently, graduation products are priced from 250,000 VND to 1 million VND, of which the most popular segment is in the range of 300,000 - 500,000 VND.
According to Ms. Tien, the change in gift demand shows that young people are increasingly valuing gifts with their own imprints and spiritual values.
Whether graduating from high school or university, those are very memorable milestones. We hope each product is not just a gift but also becomes a souvenir for customers to keep for many years to come," Ms. Tien emphasized.
