Novak Djokovic has just won the gold medal in the men's singles event at the 2024 Paris Olympics. This is the first time in his career that this star has stepped onto the podium of the Olympics. At the same time, it is also the only major title missing from his massive collection.
The Serbian tennis player defeated Alcaraz to make history. He has won all four prestigious Grand Slam tournaments, all nine ATP Masters 1000 tournaments, Nitto ATP Finals and now the men's singles Olympic gold medal.
Now, no one can deny Djokovic's position as one of the best tennis players of all time. Thanks to that, he has accumulated an impressive fortune throughout his career. According to Marca newspaper , as of 2024, the Serbian tennis player's net worth is estimated to be about 240 million USD. They come from bonuses from competition achievements, attractive commercial contracts and many different investments.
Djokovic has earned more than $170 million in prize money, making him one of the highest-paid tennis players. He has won 24 Grand Slam titles, surpassing most players of his time. In addition to income on the court, Djokovic has signed many advertising contracts with world-famous brands.
Large companies such as Lacoste, Asics, Head and Hublot are some of Djokovic's most prominent sponsors. These partnerships are important, as endorsement deals are often worth millions of dollars, reflecting the global influence and commercial appeal of the star.
Adidas sponsored him for most of his early career. In 2012, Uniqlo and Djokovic agreed to a five-year brand ambassadorship, reportedly worth 8 million euros ($8.7 million) per year. Djokovic also signed contracts with companies such as Seiko and Mercedes-Benz.
Besides, Djokovic has also used money wisely in many different areas. He became involved in real estate investing, buying properties in locations such as Monte Carlo and Marbella. Additionally, he ventured into the business world by founding the restaurant brand "Eqvita", which specializes in healthy food.
Rich and successful, Djokovic creates a lot of sympathy by regularly doing charity work. Through the charitable foundation that bears his name, he has donated millions of dollars to support children's education and other charitable activities, especially in his home country of Serbia. These efforts not only demonstrate his responsibility to society but also strengthen his good public image outside of the tennis court.
