Make Sense hairspray product is not yet eligible for circulation on the market
Market Management Team No. 17 (Hanoi City Market Management Sub-Department) has just inspected and temporarily seized more than 93,000 hairspray products bearing the Make Sense brand manufactured in China. At the time of inspection, the owner could not present invoices and documents proving the legal origin of these goods.
According to Lao Dong's investigation, the representative of Make Sense hairspray products in Vietnam is MAKESENSEINTERNATIONAL (VIETNAM) Co., Ltd. This enterprise was granted a business registration certificate for the first time by the Business Registration Department of Ho Chi Minh City Department of Finance on July 10, 2026, and registered for the first change on August 4, 2026. The enterprise has a charter capital of more than 2.6 billion VND.
Regarding the fact that hairspray products bearing the Make Sense brand are being advertised and offered for sale on e-commerce platforms, a reporter from Lao Dong Newspaper contacted the Drug Administration of Vietnam (Ministry of Health) to verify information about the product.
Talking to PV of Lao Dong Newspaper, Dr. Nguyen Ngoc Anh - Head of Cosmetics Management Department, Drug Administration of Vietnam (Ministry of Health) said that through inspection, the Cosmetics Management Department has not accessed the declaration dossier for Make Sense hairspray product. Therefore, this product does not have a declaration dossier in the Vietnamese market.
Products without declaration dossiers are not eligible for circulation in the Vietnamese market. We will send this content to e-commerce platforms, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), the Department of Radio, Television and Electronic Information (Ministry of Culture, Sports and Tourism) to check this issue," Dr. Nguyen Ngoc Anh said when mentioning that Make Sense hairspray products are being offered for sale on e-commerce platforms.
KOC series advertises Make Sense hairspray product
While the market management force is temporarily holding all of the above goods for verification and handling according to regulations, on many e-commerce platforms, many KOCs (influenced consumers) are still conducting livestream sessions to introduce, advertise and close orders for Make Sense brand hairspray products.
Among them, the TikTok account Anhductago regularly posts videos introducing and advertising the Make Sense puffer spray product, with many videos attracting a large number of views.
This account not only introduces the uses of creating puffs and hairstyles, but also performs videos guiding how to distinguish products that are said to be genuine and fake, thereby attracting attention and increasing user interest in the product.
Through images of products appearing in some posted videos, at times the Make Sense hairspray bottle does not show a sub-label in Vietnamese, even though the product is introduced as imported.
In addition, a TikTok account named Tung Lam with more than 83,000 followers also posted many advertisements for Make Sense hairspray products. Among them, a product introduction video attracted more than 25 million views. This account also livestreamed introducing and closing orders for Make Sense hairspray products.
However, after Lao Dong Newspaper published the article: "Seizing 93,500 Make Sense hairspray products without invoices and documents", this account has now stopped livestreaming.
Notably, a booth named Make Sense Mall also appeared on TikTok Shop, which the platform displayed as a genuine booth, introducing and selling hair volumizing sprays under the Make Sense brand.
According to information displayed on the booth at the time reporters recorded, the amount of products sold reached about 183,000 products. The booth also advertised the product as "100% genuine goods", with a free delivery policy to attract buyers.
93,500 Make Sense products seized
On September 5th, Market Management Team No. 17, Hanoi City Market Management Department, said that they had just inspected and temporarily seized 93,500 Make Sense brand hairspray products at a warehouse in the area.
The above goods were identified as being manufactured in China. At the time of inspection, the warehouse owner could not present invoices and documents related to the goods.
According to the Market Management force, all of the above goods are temporarily seized for further verification and handling according to regulations.
