Meaningful gift at the beginning of the year
For the 8th occasion, for the past 3 years, Mr. Ngoc Tu (31 years old, from Hung Yen, currently in Hanoi) has not had to think much about gifts for his wife. Before the God of Wealth Day, he discussed with his wife to go together to see some gold products to buy as gifts, and at the same time stockpile for both husband and wife to take their vows.
Gold prices are high, so my husband and I agreed to buy just moderately. The important thing is to have a little fortune at the beginning of the year. I also see it as an 8/3 gift for my wife," he said.
What surprised Mr. Tu was that Ms. Chi (30 years old) - Mr. Tu's wife - was also very excited and agreed with this idea. In the midst of difficult economic times, Ms. Chi believes that gifts such as handbags, lipstick or flowers like every year, although bringing joy, are somewhat wasteful and unnecessary.
My family just gave birth to our second child, and spending is still difficult. Instead of receiving unexpected gifts from my husband like every year, we chose to buy gold together, both for good luck at the beginning of the year and as a savings for the family," Ms. Chi shared.
Saying is doing, Mr. and Mrs. Tu went to a gold shop near their house to preview a few items and place pre-orders to avoid the crowded situation on the God of Wealth Day. Arriving there, he was also surprised because many people shared the same thought.
Previously, my family usually saved money to buy 1 tael of gold each month. From mid-2025, gold prices increased sharply, conditions did not allow it, so this habit had to stop. At the beginning of this year, on March 8th, my husband and I decided to start buying gold again, also considering it as good luck at the beginning of the year," Ms. Giang (32 years old, Thai Nguyen) shared.
On this occasion, she chooses gold jewelry items such as charms, earrings or rings, which can be both used and have accumulated value. At gold shops, items are sold diversely with many designs and styles, worth from a few million VND to tens of millions of VND, depending on the conditions and needs of the buyer.
Tich tieu thanh dai: Loving each other with consensus
High gold prices make many families have to consider carefully. Ms. Mai's family (30 years old, Hanoi) this year only bought half a tael of gold on the day of the God of Wealth and considered it a gift 8. 3.
“We have average income, spending a lot at the beginning of the year. If my husband gives flowers or personal gifts, I will also be very happy. However, I am also satisfied when both of us combine money to buy gold to hoard for this occasion. Small but regular, a few years also become a significant amount to take care of future family life,” she said.
According to research by Cindy Chan and Cassie Mogilner published in the Journal of Consumer Research in 2017, the value of a gift in a relationship is not in the price but in the level of emotional connection it creates. The recipient often feels closer to the giver when the gift shows understanding and empathy, rather than simply being expensive.
Meanwhile, studies on "perceived responsiveness" by Julian Givi and Jeff Galak published in the Journal of Consumer Psychology also show that recipients appreciate the sincerity and suitability of a gift more than its material value.
These results show that in intimate relationships, the most meaningful gift is not an expensive gift, but a gift that reflects consensus, care and the desire to nurture the future together.
In the end, a meaningful gift does not lie in material value, but in the consensus and sharing behind it. When two people choose together and look towards the future, that gift naturally becomes a symbol of attachment.
