AESPA Continues to Stand Top 1 in Popularity Among Female Kpop Groups

The Korea Institute for Business Research has just released the brand reputation ranking for the month of August for various Kpop female groups.

The ranking was determined through an analysis of consumer participation, media coverage, interaction, and community index of numerous female groups, using data collected from July 11 to August 11.

aespa maintained its leading position in the list this month with a brand reputation index of 5,248,038 points.

The high-ranking keywords in their keyword analysis include “Supernova", “Armageddon” and “global tour”. The most highly related terms include “record”, “domination" and “success". The group's positive-negative analysis also showed a 92.87% positive reaction score.

IVE continued to maintain its second position with a brand reputation index of 3,139,779 points in August.

In the meantime, Red Velvet rose to third place with a brand reputation index of 3,042,262 points in this month.

Kiss Of Life rose to fourth place after witnessing an astonishing 228.83% increase in brand reputation index, raising the total number of points to 2,958,447.

Finally, LE SSERAFIM entered the Top 5 with a brand reputation index of 2,674,837 points.