BTS drops in rankings, surpassed by Seventeen, Stray Kids and SHINee

The Korean Business Research Institute has just announced the September 2024 brand reputation rankings for Kpop male idol groups.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from August 14 to September 14, 2024.

Seventeen maintained their top spot on the list this month, with a brand reputation index of 3,330,977. The group’s top-ranking phrases in the keyword analysis included “CARAT,” “Lollapalooza,” and “Jeonghan.”

While the group's highest-ranking related terms included "participation", "positive evaluation", and "enlistment". Seventeen's positivity-negativity analysis also showed a 91.20% positive reaction score.

Stray Kids rose to second place in September with a brand reputation index of 1,906,672. SHINee also rose to third place with a score of 1,645,894.

The Boyz took fourth place with a brand reputation index of 1,408,457. BTS dropped from second to fifth place this month, with a brand reputation index of 1,377,380.