Recently, after much speculation, major fashion magazines such as Vogue Korea and WWD Korea announced that Kpop idol Mingyu from the group Seventeen has officially been appointed as the latest brand ambassador for the French luxury fashion house Dior.
Through Vogue, the brand stated: "A Kpop icon and a member of Seventeen, Mingyu, has joined us as a Dior ambassador.
Mingyu perfectly embodies the unique creativity of the Dior House, continuously reimagined through Kim Jones, the artistic director of Dior men's fashion.
Look forward to the special collaboration between Dior and Mingyu, where boldness and creativity seamlessly blend together."
Previously, Mingyu caused a stir when he first attended the Dior show at Paris Fashion Week last February. Photos of the male singer holding a bouquet of white flowers in a blue suit on his way to the show went viral on social media.
Becoming a Dior ambassador, Mingyu officially joins the ranks of other Korean stars (also Dior ambassadors) such as Jimin (BTS), Haerin (NewJeans), Kim Yuna, Sehun (EXO), Han So Hee, Kim Min Ha, Jung Hae In, Lomon, the boy group TXT, and Jisoo (Blackpink).
Notably, netizens expressed excitement over Mingyu's connections with many Blackpink members.
At the Dior show in Paris last February, the moment Jisoo smiled brightly while chatting with Mingyu thrilled fans.
Not only is he a Dior ambassador alongside Jisoo, but Mingyu is also an ambassador for Bulgari - the jewelry brand that has a global ambassador contract with Lisa.
In mid-March, at a Bulgari event in Seoul (South Korea), the close interaction between Lisa and Mingyu became a "hot" topic. The moment Lisa showed a "flirting" expression towards Mingyu spread widely.
Recently, the youngest member of Blackpink even invited Mingyu to do a dance challenge for the newly released song "Rockstar," garnering huge interactions on Tiktok.
Additionally, Mingyu is currently a model for Calvin Klein - a brand for which Jennie is an ambassador.
Last month, fans were shocked when a netizen shared that they spotted Jungkook (BTS) dining with Mingyu and Jennie before he enlisted at the end of last year. Although this news has not been verified, it has fueled rumors of Mingyu and Jennie dating.
Netizens also noticed signs that the two were using similar phone cases and wearing matching clothes. Jennie also attended Seventeen's concert in April to show her support.