The content that Blackpink fans sent to YG Entertainment included: "Blinks requested to release a new song on July 4", "This is not a request. This is a legitimate request", "Don't take advantage of Blinks", "YG's in Talents, Now It's too much to bear"...
Previously, YG announced that Blackpink's new song will be performed for the first time at the launch concert for the Deadline tour, at Goyang Stadium (Korea) on July 5-6, 2025, and the official release date will be confirmed by the company later.
This statement by YG is considered a "last straw", making Blackpink's global fans angry. Many opinions said that the company did not respect fans, ignored announcements and did not promote the new album, causing fans to panic.
Blackpink fans demand that the group's new song be officially released before the tour, or at most during the first performance in Goyang. It can't be just a pre-show, and the release schedule is still not clearly announced.
In addition, Blackpink fans asked YG to speak up to confirm that Blackpink's comeback will be a "full album", not 1-2 songs as recently announced.
Fans also asked YG to increase promotional activities for Blackpink like other artists, not applying the previous "drop" promotion method, because fans had waited too long for this comeback.
The fan protest came right after YG released the trailer for Blackpink's deadline global tour on the morning of June 26.
The trailer received a huge response immediately after it was released. Many opinions say that the trailer was made grandly and meticulously like a movie.
Returning after nearly 3 years, the members have a beautiful, luxurious day and appear with unprecedented images in Blackpink's group MVs.
Many fans expect that this is not only a trailer for the tour but also an image in the upcoming Blackpink MV, and " worthy" as YG promised.
Previously, YG Entertainment revealed that Blackpink started filming a new MV on June 6 and emphasized: MV is filming in Korea under the direction of a famous international director. This will continue to be an iconic project, expressing the identity and musical color of Blackpink.
However, the group's new album release schedule is still a burning issue in the Blackpink fan community.
Meanwhile, Blackpink's 2025 world tour called "Deadline" will kick off with 2 performances at Goyang Stadium (Korea) on July 5-6, 2025.
Blackpink is expected to hold 31 shows, in 16 cities in North America, Europe, and Asia, until early 2026.
