On June 23, Blackpink's management company YG Entertainment announced: "Blackpink's new song will be performed for the first time at a concert held on July 5-6 at the Goyang Sports Complex Main Stadium".
This will be Blackpink's first new song release in 2 years and 8 months. The announcement of their comeback has attracted great attention globally when YG executive producer Yang Hyun Suk shared the news through "YG's announcement".
Regarding this decision, YG explained, There was a lot of discussion about how to release a new song and we finally decided to announce it first at the concert in Goyang, marking the beginning of the world tour and an iconic moment to reconnect with fans.
Information about the official release date will be announced in the near future".
Starting with a concert at Goyang Stadium in July, Blackpink will launch a "DEADLINE" world tour, passing through 16 cities with a total of 31 shows.
The tour will include stops in Los Angeles, Chicago, New York, Toronto, Paris, Milan, Barcelona, London, Kaohsiung (Taiwan, China), Bangkok, Singapore, Tokyo and Hong Kong (China).
However, the announcement of the new song on the first day of Blackpink's tour is causing controversy in the fan community.
Many opinions say that this schedule will affect Blackpink's digital music achievements, because fans are divided in interest in the tour.
On the other hand, fans have been waiting for a grand promotion for the return of the 4 girls (Jennie, Jisoo, Lisa, Rose) after nearly 3 years, but up to now, when the "DEADLINE" tour is about to begin, YG has not made any move to introduce a new song.
Although the company said that the new song will be performed by Blackpink at a concert in Korea, the official release date has not been announced, causing confusion among fans.
YG was criticized for being irresponsible and ineffective in Blackpink's group activities.
