In recent days, Thuy Tien, Quang Linh Vlogs and Hang Duoc have faced a wave of fierce criticism after advertising Kera vegetable candy products.
On the afternoon of March 14, at the media meeting of Chi Em rot Group Joint Stock Company (CER Group), Quang Linh, Hang Du Muc and Mr. Le Tuan Linh - representative of CER Group - bowed their heads to apologize.
However, in fact, this " close meeting" has not been licensed to be organized by the Hanoi Department of Culture and Sports, further causing controversy in public opinion.
As for Miss Thuy Tien, her absence from this meeting also caused a lot of controversy. In the apology post, Thuy Tien said she played the role of advertising cooperation, and decided to cooperate after being provided with all the product's certification documents.
At the time of the scandal, Thuy Tien was supported by the audience for collaborating with a luxury fashion brand. However, after only 1 night, when the 9X beauty queen was still abroad, she faced a wave of harsh criticism because the vegetable candy advertiser "scarefled".
Talking to Lao Dong reporter, media expert Nguyen Ngoc Long said that after the unverified advertising scandal, the image of the patriotic youth that Thuy Tien has built in the past has been seriously affected. Therefore, they were criticized because the audience thought they took advantage of the public's trust for personal gain.
"Social networks are a very complex and uncontrollable environment. When you say something, in the context of millions of people following you every day, the risk of risk and crisis is very high.
The incident caused widespread outrage because Thuy Tien, Quang Linh, and Hang Duoc are all famous people, and the number of followers combined could be up to tens of millions.
Not to mention, each person in this trio has also been involved in personal scandals.
When a scandal occurs, the resonance is huge, making them the focus even though there have been many untrue advertising incidents before" - the analyst analyzed.
On March 15, announced through her personal page, Thuy Tien admitted that she was wrong and wanted to correct her mistakes with actions. She said: "Hate or an apology is not enough and cannot be compensated. Tien thought she had to face it, seriously look at where she was wrong and act to correct her mistakes. Maybe Tien is forgiven, maybe not, but the most important thing is that Tien deeply recognizes her mistakes".
According to expert Nguyen Ngoc Long, from the scandal of this trio, celebrities need to be careful about many issues when advertising products, from legality, ethics, and culture. Because advertising is not simply a contract to receive money to talk about products.
"Celebrities need to understand that the money you earn from taking photos, videos, posting, livestreaming... is not paid for the time they spend but for the reputation they have. When accepting advertisements, they need to understand that they are using their reputation to get money, so they can completely lose everything when risks occur.
Advertising for a product, in fact, KOLs are using their own reputation and career to convey information to the audience. If they do not consult lawyers, experts, and product specialists, they will soon have to face the crisis, because they do not have a clear understanding of legal, ethical, and cultural issues," said Mr. Nguyen Ngoc Long.
Although there was no damage to the health or lives of consumers, the "illegal" press meeting was said to have added "fuel to the fire" causing the crisis of Hang Du acc and Miss Thuy Tien to escalate.
