The Korean Business Research Institute has just announced the brand reputation rankings for May 2025 of Kpop girl group members.
The rankings were determined through an analysis of consumer participation, media coverage, and community awareness indexes of 725 girl group members, using data collected from April 18 to May 18.
Blackpink's Jennie maintained her top spot with a brand reputation index of 9,479,200, marking an impressive increase of 42.78% in her score since April.
High-ranking phrases in Jennie's keyword analysis included "like JENNIE", " Met Gala" and "You Quiz on the Block". The words related to the highest rankings include "confidence", "untrustworthy" and "real foot".
Jennie's positivity-negativity analysis shows a positive reaction score of 90.43%.
IVE's Jang Won Young also maintained his 2nd place for the second consecutive month, reaching a score of 6,210,896, up slightly by 1.95% from the previous month.
Blackpink's Rose rose to 3rd place this month, with a brand reputation index of 5,496,021, up 13.51% in the score since April.
aespa's Karina took 4th place with a score of 4,951,586. IVE's An Yu Jin ranked 5th with 4,864,346 points.
The remaining positions in the Top 10 are Winter (aespa), Joy (Red Velvet), Rei (IVE), Seulgi (Red Velvet) and Yuna (ITZY).
Rankings 11 to 20 belong to Kim Chaewon (LE SSERAFIM), Sana (TWICE), Minju (ILLIT), Irene (Red Velvet), Mimi (Oh My Girl), Wendy (Red Velvet), Giselle (aespa), Ning Ning (aespa), Yeri (Red Velvet), Leeseo (IVE).
