Jisoo's personal activities cause concern
According to Koreaboo, female idol Jisoo (Blackpink) has recently seen a significant decrease in her personal Instagram followers.
According to one statistic, Jisoo's account lost 162,000 followers in just 1 month.
As members of a top K-pop girl group, the 4 Blackpink girls are still dominating the top of the most watched K-pop idols on Instagram.
Lisa has 106 million followers, Jennie and Rose have 87.3 and 83.8 million followers, respectively. Jisoo ranked 4th with 79.6 million followers, down more than 100,000 followers compared to last month.
Fans expressed concern, because after reaching a record number of followers in February 2025, Jisoo's account has lost nearly 200,000 followers so far.
Jisoo's fans have verocuted the reason for the decline. Some opinions say that Jisoo's company BLISSOO is operating ineffectively towards the female singer's account.
Recently, Jisoo has only posted a few promotional or sponsored posts. This could limit the account to the platform.
On the other hand, the lack of attractive content or images on Instagram can also cause followers to lose interest in interacting.
A year ago, Jisoo ranked 3rd in the list of Kpop idols with the largest number of followers, after Lisa and Jennie. But by October 2024, Rose had surpassed Jisoo, pushing her down to 4th place.
Jisoo is still in the safe zone
Many opinions say that Jisoo's solo career development is causing her reputation to stagnate compared to the other 3 members of the group.
Although they have signed contracts with major American record labels (Lisa - RCA Records, Jennie - Columbia, Rose - Atlantic Records, Jisoo - Warner Records), the directions of the Blackpink members are different.
Lisa, Jennie and Rose clearly expressed their ambition to become global artists. They have all released studio albums with more than 10 songs and collaborated with many famous international artists.
A typical example is the collaboration between Rose and Bruno Mars that created the global hit APT.. This is an important milestone that helped Rose's reputation skyrocket, surpassing Jisoo's number of followers on Instagram and surpassing Jennie and Lisa's monthly listeners on Spotify.
Meanwhile, Jisoo is still in her comfort zone. She released a mini album Amortage with 4 songs. This album is considered unbreakthrough, not collaborating with international artists, and not having much creativity compared to her previous product.
Instead of investing in a full album like the other 3 members, Jisoo shares time with acting. However, while Lisa sang The White Lotus 3 for US HBO, Rose sang the soundtrack for the Hollywood blockbuster F1, Jisoo still focused on Korean film projects.
But Jisoo's film activities have not been really effective. In the movie Newtopia aired in early 2025, Jisoo still caused controversy about her acting. Korean audiences criticized her performance and thought that Jisoo should not continue to play the main role.
Jisoo currently has a movie "Omniscient Reader's Viewpoint" scheduled to release in July. She is also filming a new TV series. However, the public did not expect much from the singer's performance.
Notably, when Jennie, Lisa and Rose caused a storm at Met Gala 2025, there were many questions about Jisoo's absence.
As a global ambassador for the two luxury brands Dior and Cartier, Jisoo can easily attend the event if she wants to. But she chose another path, continuing to go in her comfort zone.
