After more than a year of interrupting activities due to personal conflicts, Kim Soo Hyun is showing positive signs on his journey to return to artistic activities. The actor's first advertising campaign with the Philippine fashion brand BENCH quickly created an effect in the market when many products he used continuously ran out of stock.
According to BENCH, the new collection featuring Kim Soo Hyun was launched for sale immediately after the campaign images were released. In just a short time, the denim jacket the actor wore along with many other products sold out in the official online store. Some additional items were also quickly sold out, showing the significant appeal of the campaign.
Notably, the denim jacket model named Kim Soo Hyun in the product list has sold out all sizes. Many other outfits in the collection also recorded the situation of running out of sizes just after a short time of opening for sale. On social networks, fans continuously share images and information about the products that the male actor uses, contributing to creating a spreading effect for the campaign.
This is Kim Soo Hyun's first advertising activity since his return. Previously, BENCH Chairman Ben Chan posted a photo taken with the actor in the Philippines, and welcomed him back to collaborate with the brand. Kim Soo Hyun's appearance quickly attracted attention because this is one of his rare public activities after a long period of almost absence.
The positive effect from the BENCH campaign is seen as a sign that Kim Soo Hyun is gradually regaining his position in the advertising market. Previously, the actor went through a difficult period when he was involved in controversies related to the late actress Kim Sae Ron.
At the beginning of the year, the YouTube channel Garo Sero Institute (Garo Sero Institute) and some social media accounts continuously posted accusations against Kim Soo Hyun, including information that he dated Kim Sae Ron when she was a minor and was related to the pressures that the actress faced before her death.
This information significantly affected Kim Soo Hyun's image. Some promotional activities were suspended, many brands considered adjusting cooperation plans, while some partners had disputes related to advertising contracts.
However, the subsequent investigation process had new developments. Functional agencies determined that many contents spread online were unfounded. The operator of the YouTube channel Institute Garo Sero - Kim Se Ui - was transferred the file to the prosecuting agency after being accused of spreading false information and using content allegedly edited with artificial intelligence. Meanwhile, disputes between Kim Soo Hyun and some brands are also gradually being resolved.
Before the scandal, Kim Soo Hyun was one of the leading commercially valuable actors in Korea. The success of films such as "My Love from the Star", "Crazy with a Star" and "Queen of Tears" helped him become the representative face of many major brands in the fields of fashion, cosmetics, electronics and consumer goods. Many products have recorded strong sales growth after being promoted by the male actor.
The fact that the first campaign after returning created a positive sales effect shows that Kim Soo Hyun still maintains a great attraction to consumers, especially in Asian markets. Although it takes more time to confirm the actor's complete return, the results from the collaboration with BENCH are considered a positive sign, opening the stage of reappearance after a period of many fluctuations in his career.
