Kim Soo Hyun began to return to public activities after more than a year of absence.
The actor of "My Love from the Star" has just appeared in an advertising campaign of a Philippine fashion brand, in the context that his career in Korea is still receiving much attention after a period of private life controversy.
In the past time, Kim Soo Hyun participated in filming an advertisement for BENCH, a Philippine fashion and lifestyle brand. The brand announced a video featuring the actor, and introduced him as one of the "BENCH Setter" globally loved.
In a video shared on BENCH's social networking platforms, Kim Soo Hyun sent greetings to Filipino fans and expressed his joy at meeting the audience again through the brand after a long time.
This appearance is noteworthy because Kim Soo Hyun has almost limited public activities for more than a year. The 38-year-old star is involved in controversies related to his private life, especially information surrounding his relationship with the late actress Kim Sae Ron. The prolonged incident has greatly affected Kim Soo Hyun's image and artistic activities.
After a period of silence, the fact that he filmed an advertisement and started operating again on social networks is considered a new move in the process of reappearing. However, Kim Soo Hyun has not yet announced a new acting project in the Philippines. The actor's plan to return to the screen in Korea has also not been specifically confirmed.
Notably, Kim Soo Hyun is not the only Korean actor to have activities in the Philippines after a period of career interruption in the country.
Kim Ji Soo was once a noteworthy face in Korea through many television dramas. However, his career was interrupted in 2021, when the actor was accused of school violence.
After admitting some related content and apologizing, Ji Soo left the movie "River Where the Moon Rises", causing the crew to change actors and reshoot many scenes. After that, he terminated his contract with the management company and almost no longer worked in the Korean entertainment industry.
After a period of interruption, Ji Soo switched to the Philippines. From 2024, he began to return to acting here, participating in GMA projects and signing contracts with Sparkle artist management company under GMA.
Currently, Ji Soo appears in television programs, brand events and entertainment activities in the Philippines. He also said that GMA is the proactive contact party, opening up opportunities for the male actor to continue working in a new market.
To adapt to the working environment, Ji Soo spends a lot of time learning English and hiring a private tutor. After two years, he said that language is no longer a major obstacle in his work. The actor born in 1993 also realized that more and more Filipino audiences recognized him and expressed their gratitude for the affection of local fans.
Not only maintaining his work, Ji Soo also showed a desire to stick with the Philippines for a long time. In March, the actor shared his desire to buy a house and once said he hoped to stay in this country for a long time.
The common point between Kim Soo Hyun and Ji Soo is that both have returned to notable activities in the Philippines after periods of many upheavals in their careers in Korea. However, if Kim Soo Hyun has just started to resume activities, Ji Soo has had a long time to adapt and build a position in this market.
The difference in the journey of the two actors shows that the Philippines may be a suitable choice for Korean artists to expand their activities when opportunities in the domestic market are limited.
For Kim Soo Hyun, the new moves in the Philippines may just be the first step in the process of returning. Meanwhile, Ji Soo's case shows that an actor can still continue his work and seek new opportunities in the international market after a period of career interruption.
