As of 7:30 p.m. on September 5, "Red Rain" has officially reached VND500 billion in revenue, according to data from Box Office Vietnam.
This achievement helped the film rise to the top 2 in the history of Vietnamese box office, only behind Mai of Tran Thanh (551 billion VND).
Before that, the film continuously set box office records. After only 2 weeks of official release, the film has risen to No. 3 in terms of revenue in the history of Vietnamese box office.
Experts say that with the current growth momentum, the work of director Dang Thai Huyen is completely capable of surpassing the record of "Mai" in the near future, and can reach 600-700 billion VND in revenue.
In fact, the "Red Rain" screenings are still arranged densely in theaters at many time frames, while the occupancy rate is always high.
Many audiences shared that booking tickets has become difficult, most of them only have seats in the front row, and many times are "sold out".
The success of "Red Rain" in recent days has not only stopped at artistic value or media effects, but also reflected a clear reality. That is, the Vietnamese film market is increasingly diverse, flourishing and witnessing a significant change in the spending habits of audiences.
If in the past, Vietnamese films were often associated with the prejudice of "blatant, old scripts, difficult to compete with foreign blockbusters", then in recent years, the audience has witnessed a strong breakthrough. Red Rain exploits the theme of history and war, which was picky about viewers but created a big effect. This shows that the public is willing to spend money to enjoy films with strong cultural and historical characteristics, as long as the work is carefully invested, has artistic quality and creates genuine emotions.
In perspective, the Vietnamese film market in recent years has witnessed many "pushes" in revenue. Red Rain arouses national spirit; Tran Thanhs film defeats family psychology and everyday conflicts; while Ly Hai exploits action and dramatic elements mixed with humor. Each director and producer chooses a different path for themselves, creating diversity in theme and style, contributing to enriching the face of Vietnamese cinema.
Another notable point is the shift in film-making thinking. If 10 years ago, Vietnamese cinema mainly relied on entertainment comedies for the Tet season, now, producers dare to adventure with many new genres.
