handsome man "The reward of the bond King" Lee Chae Min surpasses Lee Byung Hun, Choo Young Woo

Recently, the Korean Business Research Institute announced the brand reputation rankings of Korean actors in September.

The rankings are determined through an analysis of data on media coverage, participation, interaction, and community indexes of 100 Korean actors appearing in dramas, movies, or online content (OTT), from August 23 to September 23.

Lee Chae Min - the lead actor of the hit drama "The officialdom of the bully" - topped the list this month with a reputation index of 4,518,517 points.

Lee Byung Hun ranked 2nd with a reputation index of 3,668,126 points. The 55-year-old actor is attracting attention when the movie "No Other Choice" directed by Park Chan Wook in which he starred has just been released in Korea.

Meanwhile, actor Choo Young Woo ranked 3rd on the chart with a score of 3,457,273. Lee Jin Uk and Ma Dong Seok ranked 4th and 5th respectively.

According to the media, Lee Chae Min is a sought-after young actress with the explosion of the movie The reward of bullying.

Episode 10 aired last week achieved a rating of 15.8%, tvN's highest record in 2025. At the same time, the film has topped the ranking of most-watched non-English TV shows on Netflix worldwide for the second consecutive week.

Lee Chae Min impressed because he was cast as the border Guard Lee Heon just 1 month before the film started filming, because the producer had to suddenly change the male lead.

At first, the audience was worried that Lee Chae Min would not be able to take on this role because of her lack of acting experience and urgent preparation time, especially when he had to collaborate with her senior YoonA (SNSD) 10 years older.

But when the film aired, Lee Chae Min was praised for successfully portraying the image of a powerful king but also having a humorous and romantic appearance. The chemical reaction between the 2,000-born handsome man and YoonA also surprised everyone.

Recently, industry information revealed that Lee Chae Min has received 30 new film scripts. The actor is the top choice for TV and filmmakers in Korea.

Previously, Lee Chae Min debuted in 2021 and attracted attention last year when he first took on the lead role in Netflix's school drama "Hierarchy".