Calligraphy written by Liu Xiaoqing herself, one "Phuc" character costs 1,088 yuan (about 4 million VND), four "Binh an hy lac" characters cost 3,888 yuan (about 14.5 million VND). Netizens joked that this is truly "one thousand gold character".
According to retrieval data, Liu Xiaoqing's livestream sales in the last 30 days reached 1 million - 2.5 million yuan (about 3.7 to 9.3 billion VND).
This is not the first time Liu Xiaoqing has been noticed for selling calligraphy. Since 2021, the actress has regularly sold handwritten calligraphy in livestreams and maintained this for several years. Her two words "Xả đắc" once caused a stir with a price of 9,999 yuan (about 37 million VND).
It is known that from a young age, Liu Xiaoqing followed her mother to practice calligraphy, later revered calligraphy master Tang Lai Duc as a teacher. In 2020, she organized a personal calligraphy exhibition, a 16-word work at that time was auctioned for up to 1.08 million yuan (about 4 billion VND).
According to many people, with that price, it is not too difficult to understand why she currently sells a "Phuc" character of 1,088 yuan in livestream.
This livestream sale of the word "Phuc", the details are made very meticulously. All works have a red background with yellow letters, and after finishing writing, they are also stamped with her own seal. The staff next door continuously emphasized that hanging the word "Sister Khanh" in the main hall in the middle of the house during Tet is very "valuable".
In addition to the "Phuc" character being the best-selling, two-character combinations such as "Hao van", "Binh an" are priced at 999 yuan; four characters such as "Tu khi dong lai", "Binh an hy lac" range from 3,888-3,999 yuan, the price segment is very clear.
Although Liu Xiaoqing's calligraphy is said to be "high-priced", there are still many people who order it.
The 75-year-old actress once shared that once, the word "Phuc" alone sold 325 copies in a livestream session, the orders were so many that she could not write them in time, and finally because of late delivery, she was fined by the platform.
The most recent livestream was also like that, the number of live viewers at times exceeded 10,000 people, and the word "Phuc" alone sold 52 copies. In just over half an hour, the money from selling the word earned tens of thousands of yuan.
Buyers are mainly fans of Liu Xiaoqing, especially middle-aged and elderly audiences. In their eyes, this amount of money is worth spending, because they buy not just one word, but a connection of feelings.
But controversy also arises along with sales, the question is whether these words are worth it?
The Chairman of the Chengdu Calligraphy Association once publicly criticized, saying that Liu Xiaoqing's calligraphy is not much related to calligraphy, if switched to ordinary calligraphy lovers to write, no one would buy it.
Many netizens pointed out that normally buying a handwritten "Phuc" painting at a shop is only a few tens to more than a hundred yuan. Liu Xiaoqing's price is completely "brand fee for celebrities", even some works with misspelled or incorrect writing are still sold.
Some people are even worried that this type of "high-priced celebrity" calligraphy will squeeze the living space of traditional artisans - those who have painstakingly practiced calligraphy for more than ten years, and the price is not even a small part of Liu Xiaoqing.
However, supporters also have their own reasons. They believe that voluntary buying and selling, clear price listing, no one forces anyone to buy. Like celebrity signature photos, people who spend money to buy buy love and collected value, not simply evaluate the artistic level of words.
