According to records, in the first week of broadcasting, "Bac Thuong" starring Bach Loc and Au Hao - helped the number of tourists in cities along the canals increase by 40%. The number of homestay bookings also increased sharply compared to the same period last year, reaching 215%.
Van Cang broadcasting station informed that orders at intangible handicrafts in the Jiangsu area are increasing, scheduled for the 2025 National Day. This is a sign that cultural values are receiving more attention, thanks to the influence of cinema.
bloggers commented that "Bac Thuong" deeply exploits the regional culture of Giang To, creating a new model for the close combination of TV series and local tourism.
The integration of "intangible heritage" elements such as the embroidery of Changzhou, To Chau players, Con Khuc... into the plot has contributed to promoting culture.
Through "Bac Thuong", the local traditional cuisine has also been raised, turning common dishes into cultural symbols.
At the same time, 9 out of 18 scenes set by the film crew at actual filming locations in Jiangsu will be converted into long-term cultural landscapes, used for tourism purposes.
Director Dieu Hieu Phong of "Bac Thuong" said: "We are not only setting up the setting, but are awakening cultural sources. The remaining settings are not the ruins of a film set but a place to preserve the memories of the times".
With the strong impacts that the film brings, public opinion calls it the "Bac Thuong phenomenon", creating a resonance between the media, culture and economy. The above project has elevated the value of TV series, continuing the wave of tourism, culture and economic development promotion.
Before "Bac Thuong", many other films also contributed to the development of tourism and the economy of many regions, such as "Di den co gio", "Quoc sac phuong hoa", "Sac xuan gui nguoi tinh", "Phon hoa"...
