According to data from China Economic News Agency, the historical drama "Quoc sac phuong hoa" led the platform's banner advertising revenue from January to July 2025.
Specifically, "Quoc sac phuong hoa" released on MangoTV is the film with the highest advertising revenue for banners on all platforms, with 12.007 million yuan.
Compared to the general level, MangoTV's advertising and banners revenue is only average, behind Tencent Video platform (with the 3 highest films all over 10 million yuan).
MangoTV's top 2 and 3 are the films "Compassionate Club" which reached 8.744 million yuan and "1,80 Day Restart Plan" which reached 8.533 million yuan, respectively, but "Quoc sac phuong hoa" has achieved outstanding advertising revenue of over 12 million yuan.
Border advertising is a 5-second advertisement, often displayed in a fixed location at the corner of the screen (business title, product title, banners...), not a standard advertisement in a film that usually lasts for decades.
The fact that "Quoc sac phuong hoa" leads in advertising revenue for banners without considering standard advertising has shown the great benefits that the film brings to the platform.
Aired in January 2025, "Quoc sac phuong hoa" became the most popular Chinese film of the first half of the year. According to Van, the average number of views accumulated per episode of the film has exceeded 50 million views, the first film of MangoTV to achieve this achievement.
On Douban, "Quoc sac phuong hoa" received a score of 7.8/10 through more than 400,000 reviews, showing that the work of Duong Tu and Ly Hien had widespread coverage and received positive feedback from the audience.
The number and advertising duration (standard) of "Quoc sac phuong hoa" also set a record on the MangoTV platform, with the most episodes having up to 13 advertisements.
"Quoc sac phuong hoa" is adapted from the novel of the same name by author Thien Y Trong, set in the Tang Dynasty, revolving around the journey of Ha Duy Phuong (Duong Tu) to start a business.
After divorcing in an unhappy marriage, she went to Truong An to build the brand "Hoa Tuong Dung". Here, Ha Duy Phuong met the close-range god of the emperor, Tuong Truong Duong (Ly Hien). After the misunderstandings, both gradually realized their affection for each other, fighting together to overcome complicated plots in the market and the palace.
Chinese media praised the work for investing in setting, costumes, appearance and conveying cultural elements.
Xinhua News Agency commented that "Quoc sac phuong hoa" has interpreted traditional culture from flowers, while integrating elements such as costumes, ceremonies, cuisine, architecture... showing the appeal of traditional Chinese culture.
By the end of June, part 2 of the film called "Cam Tu Phuong Hoa" continued to air and achieved certain results, although it was not as explosive as the first part.
