Recently, on the Korean social media forum Nate Pann, a post was titled Are Rose and Spotify CEO dating?" attracted attention.
The article shares a series of photos showing the main voice of Blackpink appearing with Spotify's global music director, Jeremy Erlich, at many public and private events, sparking rumors that the two are in a relationship.
Specifically, in March, Rose was spotted attending Dua Lipa's show with Jeremy Erlich. At the post-VMAs 2022 awards ceremony held at the end of August, Rose was seen standing next to Jeremy.
Recently, at the LACMA 2022 Film and Arts Gala held in Los Angeles, the On the ground singer also had a close photo with the Spotify CEO.
Even a video of Rose and Jeremy Erlich getting out of the car and getting into the same hotel in New York went viral on social media.
The article attracted more than 100,000 reads on Nate Pann and caused controversy in the online community.
A group of netizens agreed with the post about the suspicion that Rose may be dating Jeremy Erlich. Many viewers believe that if the couple really date, it will be a happiness because they are a good match.
Rose is the lead singer of Blackpink - the most famous girl group in Korea today and is increasingly affirming her influence globally.
While Jeremy Erlich is currently the Global Music Director at Spotify - the world's largest music listening platform. He is also Vice President and Head of Music Strategy at Spotify.
Before joining Spotify (2019), Jeremy was the former CFO of Interscope Records - a record label of Universal Music Group.
Others said that Blackpink has long been quite close to Jeremy Erlich, besides Jeremy is also close to a series of other artists. These are inevitable relationships that are not unfamiliar in the global music industry. We cannot rely on just a few photos to spread false rumors.
Many netizens spoke up to defend Rose and the Blackpink members against the suspicion that Blackpink was using their relationship to enjoy the benefits of Spotify.
One viewer commented: Do you think there is something wrong behind Blackpinks success just because they are female singers? Now it is 2022 but people are still mocking women for their success. Stop doing that.
The peak was when a group of BTS fans took photos of Rose and Jeremy Erlich to mock and insult, accusing her of "going to the back door" to Spotify to favor Blackpink.
Especially after Spotify mistakenly announced the title of Kpop solo artist with the most streams in 2022 for Lisa (Blackpink), then edited it into Jungkook (BTS).
Blackpink fans were outraged and pushed up the YG ProTECT ROSE keyword on the Twitter platform, demanding that YG Entertainment take action to protect the artist under the company from malicious, baseless rumors.
Rose's fans wrote a post on Twitter with the content:
Rose has been wrongly accused of a fabricated rumor, the vulgar and insulting comments about sex attacked her, but why didnt you say anything to YG?.
Rose is your artist (YG Entertainment). Your job is to protect her from any defamation. We, as Rose fans, really want you to start taking action against the media and the online community that is violating her image as an artist and a human being. YG, please protect Rose.