The music market is changing
On the YouTube Trending Chart in the music industry, the top 3 positions respectively belonged to Erik, Duc Phuc, Negav - singers from the show Anh trai say hi.
This is a rare achievement in Vietnamese showbiz, when singers from a show "dominate" the YouTube rankings at the same time.
In addition, in the top 30 YouTube Trending, 4 other songs of the "brothers" and "talents" are also climbing the rankings and receiving a lot of attention.
At the beginning of 2025, Tran Thanh won big at the box office, and also made Erik and Orange the focus of discussion thanks to the 2 soundtracks "Du cho tan the" and "Chung ta con o do khong? ".
In addition, Captain was also invited to perform the song "Khong ra sao" and the soundtrack of the movie "Bo tu bao thu". The chance for Tran Thanh to be close and cooperate with these 3 singers was thanks to the show Anh trai say hi.
Also from the Vietnamese box office, the film "The Billion Dollar Kiss" also contributed to the effect of the song "Tien hay retory" sung by Soobin Hoang Son and Bui Cong Nam.
It can be said that the Tet holiday is not only a race between filmmakers, but has now expanded to the music field, when the soundtracks also have their own lives, competing fiercely on digital platforms.
For nearly 20 days, Erik's "Du cho di the" has ranked No. 1 on YouTube and covered Facebook and TikTok. That is an achievement that few soundtracks have achieved.
On the contrary, the Anh trai say hi singers who played a guest role in "The Four Guardians" also contributed to Tran Thanh's film attracting the media, winning big when released in theaters.
The appeal of the "brothers"
After the fever of Call Me by Fire and Say Hi Brother, the Vietnamese music market has changed a lot. Within just half a year, new collaborations, new groups, new songs, and a series of large-scale concerts were continuously released, meeting the audience's needs for artistic enjoyment.
From 63 contestants coming out of 2 Anh Trai shows, more than 20 people - both singers and actors - have had new music products, 4 boy bands were born, and dozens of shows or fan meetings have their participation.
Quang Hung MasterD, Duong Domic, HIEUTHUHAI, Soobin Hoang Son, Bui Cong Nam... are outstanding faces with products with good achievements.
If in the past, the number of artists with fan clubs (fan communities) was large, operating professionally, often counting on the fingers; now there have appeared a series of "newly floated" FCs who are willing to spend, with campaigns to donate hundreds of millions to support their idols.
In the near future, the two documentaries of Call Me by Fire and Say Hi Brother promise to "make waves" at the Vietnamese box office, once again making Tran Thanh and the "brothers" the hottest keywords on social networks.
Just a few days before its official release, the documentary about Say Hi Brother became the concert film with the highest number of pre-booked tickets in the history of Vietnamese box office.
The influence of famous TV shows in 2024 also paved the way for a series of other entertainment programs to air this year, taking advantage of the reputation of rising stars and the audience's interest in game shows.
Running Man season 3, All-round rookie, Team 1 no 2, Beautiful say hi... with a new format, gathering famous stars will air in 2025, expected to bring Vietnamese game shows back to their attractive days.
