On March 26, 2026, in the space of cultural exchange and strategic dialogue, the 2026 International Coffee Conference took place in Hanoi, with the participation of representatives of 25 diplomatic missions in Vietnam.
At the conference, the Ambassador of the State of Palestine in Vietnam, Head of the Diplomatic Corps, expressed that coffee is not only an economic product, but also an ambassador of culture, a bridge connecting diplomacy and promoting global cooperation.
The highlight of the event is the honorary signing ceremony of the Global Coffee Alliance Declaration 2026 (GCA). The ceremony expresses the international community's concern, support and willingness to accompany the sustainable development efforts of Vietnam's coffee industry.
In Vietnam, coffee trees have been associated with many lands for a long time, especially the Central Highlands region. With a growth and development cycle that can last up to decades, coffee trees exist with the memories of many generations of people's families, as a heritage of the previous generation passed down to the next generation to maintain the coffee industry. Therefore, coffee trees have a deep community spirit, expressed in the transmission of how to care for coffee trees for many years. Not only is it an economic sector, coffee also carries cultural and culinary values; it is an agricultural product connected to indigenous culture, attracting tourists to learn and experience.
Ms. Le Hoang Diep Thao - Founder and General Director of TNI King Coffee said that the global coffee industry is facing unprecedented challenges from climate change, market fluctuations and strict requirements for transparent supply chains.
Facing this big wave, no country or business can overcome it alone. We can only go far if we go together" - Ms. Thao said, while affirming that the conference is not only an exchange forum, but also the starting point of the journey to create a new chapter for Vietnamese and world coffee.
The GCA 2026 Declaration includes 5 core goals with a global sense of responsibility: Protecting the coffee ecosystem and promoting regenerative agriculture; ensuring fair livelihoods for farmers; strengthening diplomatic and business cooperation; promoting innovation and knowledge sharing
GCA sets out a development roadmap for 3 phases. In which, setting a target for the period 2035 - 2040, expanding the network to 125 million "Cauffa Citizens", operating optimally according to the circular economy model. The core focus is to increase farmers' income, increasing by at least 300% compared to 2026, ensuring sustainable livelihoods and pushing back poverty,...
