On the evening of February 27, Phu Nhuan Jewelry Joint Stock Company (PNJ) officially announced that Mr. Le Tri Thong will transfer the position of General Director (CEO) to Mr. Phan Quoc Cong from April 3, 2026, according to the succession plan that has been well prepared by the Board of Directors over many years.
After the transfer, Mr. Le Tri Thong continues to assume the role of Vice Chairman of PNJ's Board of Directors, focusing on strategic planning and long-term development orientation of the enterprise. The transfer is implemented according to the planned succession that has been prepared in advance, ensuring continuity, stability and suitability with PNJ's new development phase. The implementation time is in early Quarter II/2026, after the end of the peak business season, to ensure the completion of Quarter I goals and maintain smooth operation throughout the system.
Accordingly, Mr. Le Tri Thong has a career development plan towards becoming a financial investor and business regeneration, so he wishes to spend time pursuing business opportunities in new fields of a new era that is opening up. This orientation has been discussed by him with the Board of Directors since 2024 and in the past two years, the Board of Directors of PNJ has proactively implemented the succession planning process in a methodical way, including developing a team of talents, gradually transferring concurrent positions in the Executive Board and building a suitable CEO succession plan, ensuring continuity and stability in operation.
This transition period is considered and chosen appropriately when PNJ has gone through a period of many fluctuations in the industry with impressive business results and continues to firmly develop its leading position in the industry. The enterprise recorded very high revenue scale despite the difficult market and profit reached the highest level ever - exceeding 2,800 billion VND; market capitalization value in the first quarter of 2026 exceeded a record level of more than 43,000 billion VND.
The person transferred to the CEO position is Mr. Phan Quoc Cong (born in 1970) - with more than 30 years of experience in business administration and operations. He holds a PhD in Business Administration (DBA), a Master of Business Administration (MBA) and a degree in Electrical Engineering.
He has held management positions at Vietnam National Textile and Garment Corporation, Electrolux Vietnam, SmithKline Beecham and Nestlé Vietnam, accumulating experience in management, sales, marketing and market development according to international standards.
Founded and held the role of General Director of International Household Goods Joint Stock Company (ICP), bringing the enterprise from a startup to become one of the largest domestic cosmetic companies, with brands such as X-Men, Purité, Thuan Phat.
He was a member of the Board of Directors at PNJ, Mekong Capital, Mobile World; won the "EY – Entrepreneur of the Year" award in 2012 and has been a YPO member since 2009.
