On August 14, the Da Nang Department of Industry and Trade coordinated with Amazon Global Selling Vietnam to officially launch a cooperation program to promote online exports and support businesses in Da Nang and the Central Highlands region.
The event takes place within the framework of the East-West Economic Corridor Trade, Tourism and Investment Fair - Da Nang 2026 (EWEC Da Nang 2026). This is a multi-faceted cooperation program between Amazon Global Selling Vietnam and Da Nang City, showing the joint efforts of the two sides in accompanying local businesses to reach out to the global market.
Speaking at the program, Ms. Le Thi Kim Phuong, Director of Da Nang City Department of Industry and Trade, said that today's workshop will be an important milestone when the activation of the Cooperation Program between Da Nang City Department of Industry and Trade and Amazon Global Selling officially takes place, creating an important basis for the two sides to strengthen coordination and support Da Nang businesses and the Central - Central Highlands region to access international markets through e-commerce.
With the companionship of Amazon Global Selling and the business community, more and more products from Da Nang and the Central - Central Highlands region will reach global consumers, contributing to improving competitiveness, expanding export markets and gradually making Da Nang a online export center of the Central region," Ms. Phuong emphasized.
Also at the program, Mr. Tran Xuan Thuy, National Sales Developer Director of Amazon Global Selling Vietnam, said that Amazon aims to accompany Vietnam on its journey to become a high-quality e-commerce export center in Southeast Asia. Vietnamese businesses are strongly transforming from processing to building their own brands.
Da Nang and the Central Highlands region have many strong industries such as decorative furniture or garments. Through this cooperation program, businesses in Da Nang and the region will have access to training courses, tools and support resources to build brands and bring products to global customers," Mr. Thuy shared.
This cooperation program is in line with the "Go Global" orientation of the Vietnamese government and Da Nang's E-commerce Development Plan for the period 2026–2030. Specifically, the two sides will implement a roadmap to support businesses from market understanding to selling the first orders on Amazon.
Potential businesses will have access to in-depth training courses on market research, product portfolio development, operation optimization and international brand building.
Businesses that meet the conditions will receive 1:1 support from the Amazon Global Selling team on portfolio orientation, brand promotion and operation on Amazon. The program also connects businesses with international logistics, payment and marketing service provider networks.
At the same time, it opens up opportunities to learn from the community of thousands of Vietnamese sellers on Amazon. The two sides will also jointly organize thematic events to connect businesses with export opportunities in key markets.
