For millions of people to stay up all night, sharing a historic scoring moment, the companionship of businesses willing to invest for the common joy of the community, going beyond ordinary business problems is necessary and commendable. As soon as the information that VTV owns the FIFA World Cup 2026 media rights, including the companionship in the role of National Sponsor of Techcombank and Masterise Group, a wave of positive interaction exploded across social networks.
Affirming the leading position with telling numbers
By approaching civilization and the spirit of sports for the community, Techcombank quickly became the focus of a wave of explosive discussions on social networks. The Techcombank brand won special affection from the public when it appeared as a National Sponsor, side by side with VTV to bring the broadcasting rights of the 2026 FIFA World Cup to Vietnam, and at the same time cover all prime time slots of the national television station.
The campaign continues to affirm the position of a National Enterprise, not only through the public's love but also with impressive business results. According to the financial report for the first 6 months of 2026, Techcombank achieved pre-tax profit of VND 18, 540 billion, up 22.5% over the same period. In the second quarter alone, the bank recorded VND 9, 670 billion in pre-tax profit, up 22.4% and setting a new quarterly record, continuing to maintain its position in the leading group in the industry.
Accompanying VTV to bring the 2026 FIFA World Cup to fans is not only a sports marketing campaign, but also demonstrates social responsibility commitment, contributing to improving spiritual life and affirming the role of a national brand accompanying common development.
Converting football field energy into digital economic driving force
Techcombank shows the thinking of a modern financial institution: not only connecting cash flow but also connecting people with meaningful experiences. The heat from the World Cup is transformed into a driving force for the experiential economy through a diverse service ecosystem.
In 2026, the Techcombank OneU loyal customer platform is expected to deploy a total value of incentives up to 1,500 billion VND. In just over a month of the World Cup, this platform introduced many themed programs such as "Football Party", "1 million deals" exclusively with a total value of incentives up to 150 billion VND.
With more than 200 partners, 500 brands and 9,000 points of sale, Techcombank OneU connects the needs of fans with the opportunity to increase revenue for businesses and household businesses. The ecosystem fully meets the needs from eating, night food delivery to post-match travel, while promoting cashless payments and strengthening the connection between banks and customers.
On the backstage, Techcombank continues to support millions of business households, eateries and cafes during the World Cup season. The upgrade of the T-Shop sales management application and QR booking solution helps shop owners automate operations, reduce personnel pressure and effectively handle increased customer volume. The ShopDeals discount code creation feature also helps business households deploy flexible promotion programs, attract customers and increase revenue.
FIFA World Cup 2026 has closed, the gold cup has found its worthy owner, but Techcombank's journey to create common value for the community continues and inspires the young generation of Vietnamese football. Thereby affirming the đẳng cấp (level/class) of a National Enterprise that knows how to create outstanding privileges for the community and contribute to the sustainable development of society.
About Techcombank
Vietnam Technological and Commercial Joint Stock Bank (Techcombank, HoSE: TCB) is one of the leading financial institutions in Vietnam, pursuing the vision of "Transforming the financial industry, raising the value of life". Taking customers as the focus, Techcombank currently serves more than 18 million individual and corporate customers through a nationwide transaction network and digital banking ecosystem.
Techcombank is ranked Ba3 by Moody's, BB by S&P and BB- by Fitch, belonging to the group of joint-stock commercial banks with the highest credit rating in Vietnam. The bank is also the only unit in Vietnam to be honored as "Best Bank in Vietnam" by Euromoney, Global Finance and FinanceAsia for four consecutive years.
