The Techcombank OneU Loyal Customer Program is developed to accompany what customers love in life, from entertainment, cuisine, tourism to sports - health. In the FIFA World Cup 2026 season, that orientation is realized through experiences and privileges for fans, and at the same time opens the journey to build a loyal customer base associated with the lifestyle and passion of Vietnamese people.
Inspiration for a dynamic lifestyle
Every year there are events that make life more vibrant, from summer tourism season, marathons, concert nights to FIFA World Cup 2026. Not only bringing moments of entertainment, the events also encourage people to meet, exercise, explore and spend time on what they love.
Stemming from the belief that meaningful experiences contribute to improving the quality of life, Techcombank OneU is built around three groups of experiences: entertainment, cuisine - tourism and sports - health. FIFA World Cup 2026 is one of the first milestones to show this orientation through an incentive system designed in the way Vietnamese people enjoy the football season.
The World Cup is not just matches but also a symbol of perseverance, will to exceed limits and aspiration to conquer. These values inspire many people to live more actively, spend time with family, friends and take care of their health.
That is also how Techcombank OneU defines a new generation of loyal customer platform: not only bringing value in financial transactions but also accompanying lifestyles and what customers love.
Preferential ecosystem designed to suit the rhythm of fans' lives
The memorable thing about the World Cup is not only the match result but also the appointments before and after kick-off. On those occasions, Techcombank OneU offers offers at Vuvuzela, Kichi Kichi, Sumo Yakiniku, Gogi House and travel solutions from Green SM and Grab.
Many families choose to watch football at home. Techcombank OneU gathers offers from Jollibee, KFC, Pizza 4P's, Alfresco's, ShopeeFood, GrabFood and convenience store chains such as Circle K and WinMart+, making preparation for each match more convenient.
From July 4 to 11, the "1 million exclusive deals" program continues to bring many offers from The Pizza Company, KFC, Domino's Pizza, BeFood..., helping users have more choices during the World Cup season.
These experiences are not only for the World Cup but are built from the way Vietnamese people enjoy life. After the football season will be the tourist season, running races, music events and health care journeys. Each time can become a new "collection of experiences" on Techcombank OneU.
Hunting for U-Points with the rhythm of the ball rolling with Techcombank OneU
Techcombank OneU's center is U-Point, with each U-Point equivalent to 1 VND of actual usage value. Customers can use points to exchange vouchers for eating, shopping, booking cars, buying tickets or paying directly, helping to access many experiences suitable for their needs and preferences.
Customers can also accumulate U-Points through daily activities such as spending with cards, QR payments, using Techcombank Sinh Loi Tu Dong or becoming a member of The Inner without changing their habits.
During the World Cup season, the minigame "Follow the rhythm of the ball rolling, hunt million U-Points" has a total prize value of 450 million U-Points, allowing users to score, answer questions, predict results and accumulate coins to receive prizes. After the first week of deployment, the program recorded more than 150,000 participants, more than 15,000 players per day and more than 10,000 prizes were awarded.
Ms. Hai Nhung, a Techcombank customer in Hanoi, shared: "I am not a passionate football fan, but I open Techcombank OneU almost every day to predict. Both have more joy of watching the tournament and have the opportunity to accumulate U-Points to exchange vouchers for meals for the whole family to watch football.
In the role of National Sponsor accompanying VTV to bring the FIFA World Cup 2026 copyright to Vietnam, Techcombank sees the tournament as an important milestone in the journey to develop Techcombank OneU into the leading loyal customer platform in Vietnam.
With an incentive ecosystem worth up to 1,500 billion VND and an expanding network of partners, Techcombank OneU aims to build a loyal customer platform, where value is created not only from financial transactions but also from customer experiences and lifestyles.
Experience the Techcombank OneU Loyalty Program today at https://techcombank. com/khach-hang-ca-nhan/ngan-hang-truc-tuyen/techcombank-oneu
