According to the Ho Chi Minh City Department of Tourism, the Ho Chi Minh City International Tourism Fair (ITE HCMC) 2025 identifies the strategic vision of the Vietnamese tourism industry in general and Ho Chi Minh City tourism in particular as sustainable tourism development. This is not only based on economic benefits but also in harmony with cultural, social and environmental values.
The goal is not only to raise awareness of sustainable tourism but also to focus on building and creating new products and services, meeting the strict and diverse needs of the international and domestic tourist markets for green tourism and sustainable tourism.
The ITE HCMC 2025 Fair will pioneer in encouraging businesses and localities to focus on introducing typical, unique tourism products with experiences for international buyers towards Vietnam in the coming time.
Ho Chi Minh City is making efforts to attract and prepare to welcome more than 240 international buyers including tourism businesses, travel agencies, MICE organizations and tourism agents from more than 40 corporations, countries and territories to attend the event.
Within the framework of the fair, Vietnamese tourism businesses and international buyers will participate in specialized activities designed to optimize connection and experience efficiency.
In particular, B2B appointments are pre-d finalized meetings according to specific fields and needs, ensuring the highest efficiency for trade and cooperation.
The destination survey program (FAM Trip) is a prominent activity within the framework of the fair, giving international buyers the opportunity to directly experience typical destinations in Ho Chi Minh City and surrounding areas.
In particular, the online appointment booking system will be open from August 20 to September 20 to help international buyers easily arrange and manage online appointments before the event, minimize waiting time and find partners on the spot as well as continue interacting after the fair
Activities for the public with many attractive gifts were also held on the afternoon of September 4 to September 6.
The Ho Chi Minh City International Tourism Fair (ITE HCMC) 2025 will officially take place from September 4 to 6 at the Saigon Exhibition and Convention Center (SECC). This year's fair has the theme of Sustainable Tourism, a vibrant experience.
This is the 19th time the event has been held, marking a solid development step of the ITE HCMC Fair on its journey to become an influential international tourism promotion platform in the Mekong region and Asia.
