DOJI Shining Show brings a "Wedding" of jewelry in the heart of Da Nang

Right on the first day of the exhibition, Shining Show quickly affirmed its strong attraction when welcoming thousands of visitors. The space is invested in delicate design, combined with elaborate lighting art, turning each exhibition area into a true performance "stage". Here, each participating customer not only stops at sightseeing activities but also opens up an impressive and emotional journey of experience.

The large number of attendees not only shows confidence in the DOJI brand, but also reflects the increasing demand for jewelry enjoyment experiences in the "most livable city in Vietnam". Shining Show has therefore become a connecting point for souls in tune - those who love beauty and cherish sustainable values.

The focus of this exhibition is thousands of elaborately crafted high-end jewelry designs, giving visitors the opportunity to directly admire a variety of products, from diamonds, colored stones, pearls to 24K gold jewelry lines applying modern 5D technology.

Notably, the presence of premium jewelry designs, meeting strict standards, has created a clear impression on visitors. Through this, the exhibition continues to affirm DOJI's crafting capacity as well as its position in the high-end jewelry segment.

One of the notable highlights at Shining Show Da Nang is the introduction of 51 pairs of natural diamond wedding rings with a starting price from 7.9 million VND. This is considered a competitive price, expanding the opportunity to access diamond wedding jewelry for many young couples in Da Nang, in the context that products using high-quality materials often cost about 10 million VND or more. Offering reasonable prices for this product line not only creates attraction for couples, but also shows DOJI's orientation to diversify segments in the wedding jewelry market.

At Shining Show Da Nang, DOJI officially introduced and opened for sale the Bac Ngan Bao product line, marking the deployment of this product distribution in the Central region market, and is also considered an important milestone in the journey to expand the Bac Ngan Bao distribution system nationwide. This is a product line with the meaning of accumulating, investing and sending sustainable value, designed in a modern direction, suitable for the needs of diverse customers, especially young customers.

A representative of DOJI said that bringing products to Da Nang not only contributes to diversifying the product portfolio in the region, but also demonstrates DOJI's market development strategy, aiming to better meet the needs of customers in many regions, besides key markets such as Hanoi and Ho Chi Minh City. This is also a move to exploit consumption potential in the Central region, especially in the mid- and high-end customer segments.

In addition, the exclusive 35% discount program and a series of high-value gifts such as Piaggio Liberty motorbikes, 999 gold. 9 Kim Ma has contributed to creating an exciting and lucky shopping atmosphere. Customers' radiant smiles when owning satisfactory jewelry and valuable prizes are the clearest proof of the success of the exhibition.

The success of Shining Show Da Nang continues to affirm the attractiveness of the exhibition model combining experience that DOJI Group is pursuing. Not only stopping at displaying products, the brand is gradually creating interactive spaces, bringing jewelry closer to the public, and enhancing the shopping experience in a more modern and emotional direction.

In the future, models like Shining Show are expected to continue to expand in scale and content, contributing to creating new "bright spots" on the jewelry experience map in Vietnam.